7. Transparency: Disclosure of conflicts of interest creates transparency. The scientific journal of the future promotes transparency by requiring its editorial board, the editors and the authors to disclose both existing and potential conflicts of interest with respect to a publication and to make explicit their contributions to any publication.
Sources of trust about research
Data
Reputation
Further reading: Deangelis, C. D. (2000). "Conflict of Interest and the Public Trust". JAMA: the Journal of the American Medical Association. 284 (17): 2237–2238. doi:10.1001/jama.284.17.2237.