Company type | Private |
---|---|
Industry | Entertainment (movie theaters) |
Founded | 1999 in Plano, Texas |
Headquarters | 11300 N.Central Expressway, Suite 200 Dallas, Texas 75243 |
Key people | Brian Schultz, President and Co-Founder , Co-Founder |
Owner | http://www.studiomoviegrill.com/ |
Studio Movie Grill is an American movie theater chain based in Dallas, Texas. Established in 1999, as of October 2010[update] the company currently operates theaters across Texas and in Atlanta, Georgia. [1] [2] [3]
Origin
editFood
edit"Take a menu, go to the theater and decide what to order. When you're ready, a red button on the table summons a red-shirted server who takes your order. You dine as the movie plays and runners dressed in unobtrusive black T-shirts duck in and out to serve or clear away items. The bill comes 50 minutes before the show ends. Over the years, the SMG concept has evolved, Schultz said. The biggest changes have been their ability to deliver fresh (as opposed to frozen) food, offer quality sound and projection and avoid distractions while serving during the film. They made special accommodations for the Atlanta outpost, even negotiating agreements with Coca-Cola instead of the corporate brand PepsiCo. An upgraded menu with choices ranging from salads to a cheese platter and barbecue chicken pizza changes twice a year. The prices are designed to be in line with casual dining spots, he said."[5]
"Included with an evening out is an extensive restaurant menu that has been rated twice in The Food Network's Top Five, ranging from salads to pizza to the traditional popcorn and soda. Hand-held devices are provided at every table so patrons can order their food 30 minutes before each movie. Ninety percent of food is delivered before movies begin." [6]
Locations
editDallas/Fort Worth area
editAddison
edit1998 (and 2000) - closed August 2010 [2]
""To be quite frank," Schultz said Wednesday, "in this competitive landscape, five screens just isn't enough." Addison had only five, compared to the eight to 10 Studio Movie Grill has in Plano, Dallas and Arlington. And, of course, the latter two are state-of-the-art venues with large seating capacities. [...] The decision to close Addison was, for Schultz, not without emotion. "What was fun about that location," he said, "was that it was the first premier movie restaurant that carried first-run movies -- in the world. The first."[7]
Plano
editFrisco
editproposed in 2006, leases signed, plans approved, project abandoned in Summer 2008
Arlington
editSummer 2006? [8]
Lewisville
editDallas (Royal Lane)
editFebruary 2008 [9]
"On October 15, [2008] the night of the final [presidential] debate, you can come and watch the debate on the big screen."[10]
"Jewish Community Center announced Wednesday that, because of the closing, the opening night of its Jewish Film Festival at 9 p.m., Sept. 11, will be moved to the Dallas location of Studio Movie Grill."[7]
Houston area
editCopperfield
edit"Studio Movie Grill, pioneer of the "movie grill" concept -- which combines first-run movies, a state-of-the-art viewing experience and high quality food -- will premiere its first Houston location in Copperfield, on Friday, May 19 [2006]. Located at the northeast corner of Highway 6 and West Road."[11]
Copperfield - opened May 2006 - "The former Loews theater, 8580 Highway 6 at West Road, is 40,000-square-feet and has eight screens. The old theater has been gutted and remodeled. Brian Schultz, president of Studio Movie Grill, is excited about introducing a fresh movie experience in a family friendly atmosphere. "Everything is focused on the customer," said Schultz, who has two locations in Dallas and two locations under construction in Arlington and Frisco. "We've taken a lot of pains to offer a safe, friendly family viewing." Included with an evening out is an extensive restaurant menu that has been rated twice in The Food Network's Top Five, ranging from salads to pizza to the traditional popcorn and soda."[6]
CityCentre
editStudio Movie Grill opens March 9, 2009 @ City Centre/Town & Country
Read more: http://www.city-data.com/forum/houston/588773-studio-movie-grill-opens-3-9-a.html#ixzz116SMlJM7 CityCentre on site of former Town & Country Mall, located at the southeast corner of the Sam Houston Tollway and Interstate 10. [12] [13] [14]
Beyond Texas
editKansas City, Missouri
editopened March 2010, closed September 2010 [3]
Atlanta, Georgia
editopened 2010
"The Dallas based chain, which opened its first metro area location recently in Alpharetta on Holcomb Bridge Road, offers moviegoers the opportunity to dine while watching the movie of their choice. [...] When they saw what would become the Atlanta area location, SMG planners thought Schultz was crazy. The building was a grocery store that had been empty for 12 years in a tired shopping center that had seen better days. Schultz proclaimed it perfect. "I could picture exactly what it would look like," he said. The interior, a sharp mix of wood and sleek lighting, offers a full bar at the entrance and a sitting area. [...] They made special accommodations for the Atlanta outpost, even negotiating agreements with Coca-Cola instead of the corporate brand PepsiCo."[5]
Scottsdale, Arizona
References
edit- ^ a b Stuertz, Mark (May 17, 2001). "Bonny Dude". Dallas Observer. Retrieved September 28, 2010.
- ^ a b Wilonsky, Robert (August 18, 2010). "Tomorrow Night, It's Lights Out For the Original Studio Movie Grill in Addison". Unfair Park. Dallas Observer. Retrieved September 28, 2010.
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(help) - ^ a b Butler, Robert W. (September 16, 2010). "Studio Movie Grill closes". The Kansas City Star. Retrieved September 28, 2010.
- ^ Doyle, Steven (June 23, 2010). "Studio Movie Grill vs. Gold Class Cinemas: The Slider Skirmish". City of Ate. Dallas Observer. Retrieved September 25, 2010.
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(help) - ^ a b Rhone, Nedra (June 28, 2010). "Studio Movie Grill hits metro area". The Atlanta Journal-Constitution. Retrieved October 1, 2010.
- ^ a b Sweeten, Valerie (April 19, 2006). "Theater offers dinner and a movie: Copperfield facility expected to open in May". Houston Chronicle. Retrieved October 1, 2010.
- ^ a b Granberry, Michael (August 18, 2010). "Studio Movie Grill will leave Addison". The Dallas Morning News. Retrieved October 1, 2010.
- ^ Giddens, David (June 10, 2005). "It's 'curtain up' for Arlington movie-eatery". Dallas Business Journal. Retrieved September 29, 2010.
- ^ "Studio Movie Grill plans first Dallas location". Dallas Business Journal. September 26, 2007. Retrieved September 29, 2010.
- ^ Wray, Dianna (October 9, 2008). "The Last Waltz: Watch the final debate on the big screen". Dallas Observer. Retrieved October 1, 2010.
- ^ "Studio Movie Grill's First Houston Location Opens to Public on May 19" (Press release). PR Newswire. May 15, 2006. Retrieved October 1, 2010.
- ^ Wolla, Allison (November 10, 2006). "CityCentre signs first round of high-profile retail tenants". Houston Business Journal. Retrieved September 29, 2010.
- ^ Dawson, Jennifer (February 16, 2007). "CityCentre explodes with roster of high-end tenants". Houston Business Journal. Retrieved September 28, 2010.
- ^ Sarnoff, Nancy (February 16, 2007). "Suburban space meets urban style: Project in west Houston caters to consumers' desires to eat, shop, live and work all within walking distance". Houston Chronicle. Retrieved September 29, 2010.
- Brown, Steve (January 27, 2006). "Commercial Transactions". Dallas Morning News. Retrieved September 28, 2010.
Studio Movie Grill has leased 39000 square feet in the Frisco Square complex on Frisco Square Boulevard in Frisco.
- "Business Briefs". Dallas Morning News. April 18, 2000. Retrieved September 28, 2010.
Studio Movie Grill located on Park Boulevard just east of Preston Road has added matinees to its schedule of movies. In addition to its evening showings afternoon matinees will now be shown beginning at 315 pm on Saturdays and Sundays.
- Reiter, Ben (October 15, 2007). "Tony Romo ... Earning His Spurs". Sports Illustrated. Retrieved September 29, 2010.
His favorite hobby: Movies. We have a place in Dallas called the Studio Movie Grill where you sit and they serve you food while you watch a movie. I go anytime a new movie comes out.
External links
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