User:Drdemartino/PR Sum 2013

2014 Fall

Assignment

Students will learn about conducting research and reporting the findings objectively. Students will be research Social Judgement Theory, and adding new references to the article after training and work in their sandboxes.

Assignment Steps

1. Register with Wikipedia
2. Favorite the class project page
3. Add your real name and the username you picked for Wikipedia to the list below
4. Take the Training for Students and test out what you are learning in your sandbox
5. Write your contribution to the article in your sandbox
6. Get approval for those sandbox edits
7. Transfer those changes to the live page
8. Post feedback on your classmates’ entries in the talk pages

What changes? You must improve the article, by:

1. expanding OR clarifying at two sentences
2. adding at least two new citations from secondary, scholarly works (review articles, monographs, textbooks) published in the last decade.

Most importantly, all edits must align with the core values and policies of Wikipedia.

Class Description

This is a California Lutheran University course in the Communication Department. The scope of the project is small--damage to Wikipedia will be minimal.

Project Goals

1. To learn about Wikipedia, especially its key policies and core values.
2. Know how to write in an objective voice, clearly and concisely, for a diverse readership
3. Know how to copy-edit and reference properly
4. Gain a deeper understanding of how information is produced and consumed on Wikipedia
5. Reflect on available sources (on and off the web) and their appropriate usage
6. Analyze existing Wikipedia articles to see what is missing, incomplete, and evaluate the quality of sources used
7. Find third-party sources to site and must decide the most accurate and appropriate way to incorporate the information into the article
8. Be able to give and receive revisions/constructive criticism of the work
9. Start to become a part of an established community of active volunteers they will collaborate with to build consensus
10. Know how to use the Wiki software, which is becoming increasingly common in educational and corporate settings
11. Have communicated in a professional manner in the article and on user talk pages

Course Name

Comm 401: Communication Theories Capstone

Term

Fall 2014

Start and end dates

Sept 3-December 19

Number of students

20

Description of the course

This course addresses the development of public relations theories and practice. It includes: PR ethics; principles and methods for audience, media and message analysis; writing for business, industry and nonprofit organizations; creating and assessing effective forms of public relations and communications; and community outreach and corporate social responsibility.

Instructor

Dr. Cynthia DeMartino User:Drdemartino

Campus ambassadors

User: Drdemartino working with guidance from User: Biosthmors

Students

• Alli Himber- User: AlliH14
• Dalee Jung - User:Theoriescomm
• Jenny - User:Clucomm
• Mimi Harbach - User:MHarbach
• Zachary Kaija - User:Zkaija
• Emily Prah - User: Emmaleighrose1992
• Katie Duston - User:Katiekelsey
• Jessica Aparicio - User:Jeska18
• Kat McConnell - User: Kat1922
• Ashley Kurtz - User: AKurtz7
• Natalie Stone- User: Natstone22
• Tyler Hutt User:TylerTheHutt
• Chelsea Jacoby: User:Cijacoby
• Matt Garvin User:Mattgarv
• Sydney Dawn User:Takemetothebeach
• Conner Johnson User:Conner Johnson
• Janella Caravetta - User:jcaravet
• Lara Muir - User:larry_canary
• Roua A.T - User: raltoma1

Articles editing

social judgment theory

2014 Summer

Assignment

Students will learn about ethics and public relations. Students will be examining ethics of PR in a larger context; namely, the practice of white washing and spinning, or inauthentic publicity meant to obscure the actions of an organization. We will then go over Wikipedia; its community and practices, and the pinkwashing article and subsection. We will discuss what pinkwashing is, why it is a weak article, and after training and work in their sandboxes, the students will attempt to improve it.

Assignment Steps

1. Register with Wikipedia
2. Favorite the class project page
3. Add your real name and the username you picked for Wikipedia to the spreadsheet
4. Take the Training for Students and test out what you are learning in your sandbox
5. Write your contribution to the article in your sandbox
6. Make those substantive changes to the live page
7. Post feedback on your classmates’ entries in the talk pages
8. Create a discussion board post reflecting on what you learned about Wikipedia and ethics

What is substantive? At least:

1. 1 paragraph
2. 2 new or improved citations
3. An image or example

Most importantly, all edits must align with the core values and policies of Wikipedia.

Class Description

This is a California Lutheran University course in the Bachelor's Degree for Professionals Program (formally the Adult Degree Education Program). The class size is very small--only two students. Damage to Wikipedia will be minimal.

Project Goals

1. To learn about Wikipedia, especially its key policies and core values.
2. Know how to write in an objective voice, clearly and concisely, for a diverse readership
3. Know how to copy-edit and reference properly
4. Gain a deeper understanding of how information is produced and consumed on Wikipedia
5. Reflect on available sources (on and off the web) and their appropriate usage
6. Analyze existing Wikipedia articles to see what is missing, incomplete, and evaluate the quality of sources used
7. Find third-party sources to site and must decide the most accurate and appropriate way to incorporate the information into the article
8. Be able to give and receive revisions/constructive criticism of the work
9. Start to become a part of an established community of active volunteers they will collaborate with to build consensus
10. Know how to use the Wiki software, which is becoming increasingly common in educational and corporate settings
11. Have communicated in a professional manner in the article and on user talk pages

Course Name

Comm 342: Public Relations

Term

Summer 2014

Start and end dates

June 10-August 12, 2014

Number of students

2

Description of the course

This course addresses the development of public relations theories and practice. It includes: PR ethics; principles and methods for audience, media and message analysis; writing for business, industry and nonprofit organizations; creating and assessing effective forms of public relations and communications; and community outreach and corporate social responsibility.

Instructor

Dr. Cynthia DeMartino User:Drdemartino

Campus ambassadors

User: Drdemartino working with guidance from User: Biosthmors

Online ambassadors

Any volunteers?

Articles editing

• Pink ribbon campaign Pinkwashing
• Susan_G._Komen_Foundation#Pinkwashing_in_cause_marketing

2013

Assignment

Overview

Students will learn about ethics and public relations. Examples from unethical editing of Wikipedia by PR professionals, and individuals selling their editing skills to companies will be discussed. Students will also be examining ethics of PR in a larger context; namely, the practice of white washing and spinning, or inauthentic publicity meant to obscure the actions of an organization. We will then go over Wikipedia; its community and practices, and the greenwashing article. We will discuss what greenwashing is, why it is a weak article, and after training, the students will attempt to improve it.

Assignment Steps

1. Register with Wikipedia
2. Favorite the class project page
3. Add your real name and the username you picked for Wikipedia to the spreadsheet
4. Take the Training for Students and test out what you are learning in your sandbox
5. Make substantive changes to a single page
6. Post feedback on your classmates’ entries in the talk pages
7. Create a blog post reflecting on what you learned about Wikipedia and ethics

What is substantive? At least:

1. 1 paragraph
2. 2 new or improved citations
3. An image or example

Most importantly, all edits must align with the core values and policies of Wikipedia.

Class Description

This is a California Lutheran University course in the Bachelor's Degree for Professionals Program (formally the Adult Degree Education Program). The class size is very small--only four students. Damage to Wikipedia will be minimal.

Project Goals

1. Know how to write in an objective voice, clearly and concisely, for a diverse readership
2. Know how to copy-edit and reference properly
3. Gain a deeper understanding of how information is produced and consumed on Wikipedia
4. Reflect on available sources (on and off the web) and their appropriate usage
5. Analyze existing Wikipedia articles to see what is missing, incomplete, and evaluate the quality of sources used
6. Find third-party sources to site and must decide the most accurate and appropriate way to incorporate the information into the article
7. Be able to give and receive revisions/constructive criticism of the work
8. Become a part of an established community of active volunteers they will collaborate with to build consensus
9. Know how to use the Wiki software, which is becoming increasingly common in educational and corporate settings
10. Have communicated in a professional manner in the article and on user talk pages

Course Name

Comm 342: Public Relations

Term

Summer 2013

Start and end dates

June 6 – August 15, 2013

Number of students

4

Description of the course

This course addresses the development of public relations theories and practice. It includes: PR ethics; principles and methods for audience, media and message analysis; writing for business, industry and nonprofit organizations; creating and assessing effective forms of public relations and communications; and community outreach and corporate social responsibility.

Instructor

Dr. Cynthia DeMartino User:Drdemartino

Campus ambassadors

User: Drdemartino working with guidance from User: Biosthmors

Online ambassadors

Any volunteers?

Students

• Alli Himber AlliH14 (talk · contribs)
• Maria Arevalo – babagirl2002 (talk · contribs)
• Robert Lynch – lynchmob750 (talk · contribs)
• Roxann Breazile – USA Rox (talk · contribs)
• Blaire Westlund – blaire0110 (talk · contribs)

Articles editing

• Greenwashing (edit | talk | history | protect | delete | links | watch | logs | views)