Electronic Malls

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A cybermall or e-mall is a collection of individual shops grouped under a single Internet address.

Summary

It is there to provide a one-stop shopping place that offers a wide range of products and services. Thousands of vendors may be included in a cybermall. Bing shopping (www.bing.com/shopping), for example, includes tens of thousands of products from thousands of vendors.

Outline

There are two types of cybermalls that exist. The first type, a referral mall, is where you cannot buy anything. For example, (www.hawaii.com), transfers you to a participating storefront instead. The second type is where you can actually make the purchase, for example, (http://shopping.yahoo.com). You may shop at several stores, but make only one purchase transaction at the end. An electronic shopping cart is used to gather items from various vendors and then pay for them all together in a single transaction. In the end, the mall organizer takes a commission from the sellers for this service, such as Yahoo!^[1]

References

1. Rainer, Kelly R and Cegielski, Casey G (2012). Introduction to Information Systems Supporting and Transforming Business, p. 191. John Wiley & Sons, Inc., Maryland. ISBN 9781118129401.

^ Rainer, Kelly R and Cegielski, Casey G (2012). Introduction to Information Systems Supporting and Transforming Business, p. 191. John Wiley & Sons, Inc., Maryland. ISBN 9781118129401.

[1] Rainer, Kelly R and Cegielski, Casey G (2012). Introduction to Information Systems Supporting and Transforming Business, p. 191. John Wiley & Sons, Inc., Maryland. ISBN 9781118129401.

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