Ethel Flair is a Nigerian Fashion brand founded by Okonkwo Ethel, a fashion designer, stylist and economist.
Ethel flair is mostly concerned about satisfying customers with a taste of luxury at an affordable price. It's inspirations are usually gotten from art (modern and ancient), fashion shows, nature and media.
This is a vertical retail brand that makes ready to wear outfits and bespoke.
It was founded on 20th September 2019 and has since been one of the fastest growing fashion brands in Nigeria, Africa.