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Media psychology and technology
editMedia psychology involves all the research and applications which deal with all forms of media technologies. The media psychology comprises the prevailing customary and mass media, including radio, television, newsprint, magazines, music, film, and video.[1] It comprises art with new emerging technologies and applications that include social media, mobile media, and interface design. Media psychology enables us to create a better and new trajectory concerning how people think about, use, and design media technology in medial platforms.[2] It helps provide tools that aid in identifying how technology has facilitated human goals. It also analyzes how the media becomes inadequate and the inadvertent outcomes of performance shifts, which determine better or worse applications.
The improvement has made media psychology of media studies; enhancement of communication in the people and sociology has enabled the various impact on different emergence of technology in different ways.[3] The media psychology leads to the shift of the general focus from the center of inquiry in the given media-centric to the basic human-centric, leading to the enhancement of communication in the whole sector of media psychology.[4] The use of marketing and public relations has made tremendous help in the whole media psychology analysis whereby customer research and media psychology have given different goals that do not go hand in hand with the other marketing and public relations sectors.[5] The use of technology has enabled the improvement of global connection, limiting traditional activities, which led to the improved advancement of the media sector. The media advancement led to the more beneficial platform, which was possible to pass judgment, produce, and distribute analysis to the required platforms.
References
edit- ^ Dill, Karen E. (2013). The Oxford Handbook of Media Psychology. OUP USA. ISBN 978-0-19-539880-9.
- ^ Ewoldsen, David R.; Rhodes, Nancy; Fazio, Russell H. (2015-07-03). "The MODE Model and Its Implications for Studying the Media". Media Psychology. 18 (3): 312–337. doi:10.1080/15213269.2014.937440. ISSN 1521-3269.
- ^ Fikkers, Karin M.; Piotrowski, Jessica Taylor (2020-07-03). "Content and person effects in media research: Studying differences in cognitive, emotional, and arousal responses to media content". Media Psychology. 23 (4): 493–520. doi:10.1080/15213269.2019.1608257. ISSN 1521-3269.
- ^ Rozendaal, Esther; Opree, Suzanna J.; Buijzen, Moniek (2016-01-02). "Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy". Media Psychology. 19 (1): 72–100. doi:10.1080/15213269.2014.885843. ISSN 1521-3269.
- ^ Kühne, Rinaldo (2013-01-01). "Testing Measurement Invariance in Media Psychological Research". Journal of Media Psychology. 25 (4): 153–159. doi:10.1027/1864-1105/a000096. ISSN 1864-1105.