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In contrast to most other immortals, Hay Wowbagger was not born one, but became immortal due to an accident with "an irrational particle accelerator, a liquid lunch, and a pair of rubber bands", an event which no-one has been able to replicate without ending up looking rather silly or dead (or both). Unlike other immortals, whom he calls "a load of serene bastards", he doesn't cope very well with his infinite life, having not been born into it and thus lacking the innate ability to handle it. Finding something to do on Sunday afternoons causes him particular difficulties. Eventually he comes up with a plan to keep himself busy: he will insult every single living being in the universe – in alphabetical order.