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On-Demand Marketing refers to a progressive, collective Marketing term that is driven by results, cost and efficiency[1]. In creating efficient campaigns that stimulate a prompt response to cater for customer orientation, a solution can be customized through criterion such as cost and areas of specialization. As a new style of combining expertise with Marketing, a team of professionals can be put together in a short amount of time to deliver and execute.
By applying the values and principles of the Access Economy, “On-Demand Marketing” is satisfying society’s demands instantly. This means that both large and small businesses have the ability to access marketing solutions that will adapt to their changing business landscape within a tight deadline[2]. By avoiding the limitations of a conventional marketing agency, various firms offer services to cater for a variety of environments, timeframes and geographic flexibility.
References
edit- ^ "McKinsey Touts The New Age of 'On-Demand Marketing'". Retrieved 2016-08-23.
- ^ "HK consultancy offers on-demand services for clients who want 'expats without the big costs' - Mumbrella Asia". 2016-06-28. Retrieved 2016-08-23.
External links
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