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Song

"Touch" is a song by British girl group Little Mix. It has been confirmed to be the second single from their studio album Glory Days (2016).[1]

"Touch" has since become a top 10 success in the United Kingdom, and Ireland.

Background and promotion

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Preceding the release of Glory Days, "Touch" was released as the fourth promotional single on 15 November 2016.[2] On 5 December 2016, Little Mix announced that the song would become their second single from the album.[3]

Music video

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The music video was released to Little Mix's YouTube account on 19 January 2017.[4]

Reception

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Zoe Briggs from OK! magazine commented: "Sending social media into a total meltdown with the music release, Little Mix fans are happy to see The X Factor winners doing what they do best. However, after being labelled as one of their sexiest music videos yet, Perrie Edwards has continued to cause controversy with her fashion choices."[5] Glamour praised the video: "Perrie, Jesy, Leigh Anne and Jade can all be seen showing off some pretty excellent dance moves as they are joined with a load of hot banking dancers. It's a tough job, eh girls?"[6]

Chart performance

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Before being released as the second single the song debuted at number sixty-two on the UK Singles Chart on 25 November 2016.[7] The song re-entered the chart on 16 December 2016, following their performance of the single on The X Factor final charting at number twenty-three.[8] The following week the song rose nineteen places to number four, where it stayed for three weeks.[9][10][11] On 13 January 2017, the song fell one place to number five.[12] The song marks the group's tenth top 10 single in the United Kingdom.

In Ireland the song hit the top 10 at number nine on 6 January 2017[13] and later rose to number five the following week reaching its peak.[14] In Scotland the song peaked at number three on 23 December 2016.[15]

Live performances

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The song was performed as a medley with "Oops" featuring Charlie Puth on 11 December 2016 on The X Factor.

Charts

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Chart (2016) Peak
position
Australia (ARIA)[16] 32
France (SNEP)[17] 195
Ireland (IRMA)[14] 5
New Zealand Heatseekers (RMNZ)[18] 1
Scotland (Official Charts Company)[15] 3
Sweden Heatseekers (Sverigetopplistan)[19] 12
UK Singles ( Official Charts Company)[9] 4

Certifications

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Region Certification Certified units/sales
United Kingdom (BPI)[20] Silver 200,000

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Notes

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  1. ^ Copsey, Rob (2016-12-05). "Little Mix announce second single from Glory Days album". Officialcharts.com. Retrieved 2016-12-17.
  2. ^ "Listen to Little Mix's huge new club anthem 'Touch'". 15 November 2016.
  3. ^ Corner, Lewis (5 December 2016). "Little Mix confirm their next single, and it's a banger". Digital Spy. United Kingdom: Hearst Corporation. Retrieved 6 December 2016.
  4. ^ "Little Mix - Touch (Official Video)". YouTube. Retrieved 19 January 2017.
  5. ^ "Little Mix release Touch music video and Perrie Edwards fans are divided over controversial outfit". OK!. Retrieved 20 January 2017.
  6. ^ "Little Mix unveil their video for Touch and it's pure sass". Glamour. Retrieved 20 January 2017.
  7. ^ "Official Singles Chart Top 100 25 November 2016 - 01 December 2016". UK Official Charts Company. Retrieved 25 November 2016.
  8. ^ "Official Singles Chart Top 100 16 December 2016 - 22 December 2016". UK Official Charts Company. Retrieved 16 December 2016.
  9. ^ a b "Official Singles Chart Top 100 23 December 2016 - 29 December 2016". UK Official Charts Company. Retrieved 23 December 2016.
  10. ^ "Official Singles Chart Top 100 30 December 2016 - 05 January 2017". UK Official Charts Company. Retrieved 30 December 2016.
  11. ^ "Official Singles Chart Top 100 06 January 2017 - 12 January 2017". UK Official Charts Company. Retrieved 6 January 2017.
  12. ^ "Official Singles Chart Top 100 13 January 2017 - 19 January 2017". UK Official Charts Company. Retrieved 13 January 2017.
  13. ^ "Official Irish Singles Chart Top 50 06 January 2017 - 12 January 2017". Official Charts Company (Ireland). Retrieved 6 January 2017.
  14. ^ a b "Official Irish Singles Chart Top 50 (13 January 2017 - 19 January 2017)". Official Charts Company. Retrieved 13 January 2017.
  15. ^ a b "Official Scottish Singles Chart Top 100 (23 December 2016 - 29 December 2016)". Official Charts Company. Retrieved 23 December 2016.
  16. ^ "ARIA Australian Top 50 Singles". Australian Recording Industry Association. 30 January 2017. Retrieved 28 January 2017.
  17. ^ "Le Top de la semaine : Top Singles Téléchargés - SNEP (Week 4, 2017)" (in French). Syndicat National de l'Édition Phonographique. Retrieved 28 January 2017.
  18. ^ "NZ Heatseekers Singles Chart". Recorded Music NZ. 30 January 2017. Retrieved 27 January 2017.
  19. ^ "Veckans Heatseeker". Swedish Recording Industry Association. 27 January 2017. Retrieved 27 January 2017.
  20. ^ "British single certifications – Little Mix – Touch". British Phonographic Industry. Select singles in the Format field. Select Silver in the Certification field. Type Touch in the "Search BPI Awards" field and then press Enter.

References

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