27 years old, raised in southern Brazil, born to build a legacy and positive social impact that flourishes from his passion, creativity, dedication and above all his determination to excel at everything he does. Since 2015, Lui Iarocheski has been developing my own label IAROCHESKI - a label that features luxury menswear, avant-garde and high-end designs, with shows in Vienna, Vancouver and Sao Paulo. In 2015, he won the award by popular vote at the RG Designer Award in Vienna. Since then he was added to the lineup of Vancouver Fashion Week and Casa de Criadores Fashion Week in Sao Paulo.
LUI FOUNDED HIS EPONYMOUS LABEL AFTER GRADUATING FROM THE SWEDISH SCHOOL OF TEXTILES AND UDESC. SOON AFTER HE JOINED THE OFFICIAL LINE-UP OF VANCOUVER FASHION WEEK AND CASA DE CRIADORES IN SAO PAULO. THE COLLECTIONS ARE MADE WITH HIGH QUALITY MATERIALS AND ABOVE ALL ARE TIMELESS AND BEAUTIFUL.
Today Lui is a Fashion Futurist committed to the digitalization of the apparel industry working as a Tech and 3D Apparel Ambassador.