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  In 2007 four-year spree of acquisition by checkbook, WMG today represents 400-odd clients, including 6 of the top 30 picks in last year's NBA draft. Its corporate customers include T-Mobile, Procter & Gamble, and Nestle. (Via EBS)

2008 women’s sports practice, 2011, Toronto office - Canadian business through the acquisition of Catalyst Sponsorship Consulting, Inc.

SFX Golf and expanding our golf management business (2011); top Dutch football agency Sport-Promotion (2014); and European soccer agency Mondial (2016) golf event management firm Greg Norman Production Company (2015).

brands & properties business was simultaneously expanded reach and services - acquired full-service marketing agency Laundry Service (2015),  full-service creator marketing agency Cycle (2016); and acquired award-winning experiential marketing agency Ignite (2013).

n 2018 - hockey business with acquisition of Orr Hockey Group, LLP, and hired agent Judd Moldaver NFL business with the acquisition of agent Doug Hendrickson’s practice signed a group of Spanish agents. european football - zShanghai office to accelerate growth in China,f Belgian experiential marketing agency Boris, which was later rebranded as Wasserman Benelux. 2019 Wasserman Spain

2019 The Collective, women’s-focused practice =- first in the industry Athlete Exchange, an in-house creative team that exists to source and create both organic and paid content for talent clients. Tveteran NFL agent Chafie Fields, doubling the size of our NFL practice, and Oliver Winterbone and Brad Williams, bolstering our coaching and executive vertical.

2020-2021UK football agency Key Sports Management and Spanish football agency Top Value Players, reinforcing our position as an industry leader in the space; global hockey agency ACME World Sports, expanding our practice into Eastern Europe; Baltic and SEM’s international basketball practices, entering key markets for scouting international talent; Canadian hockey agency Points West; and Germany’s leading boxing promoter, Sauerland, launching a Wasserman Boxing vertical.

2021, we acquired next generation experiential marketing experts Riddle & Bloom (now Wasserman Next Gen), directly connecting us to campuses and universities across North America, and e-commerce specialists Accorin (now Wasserman Digital), in addition to opening an office in Germany.

April 2021 launched Wasserman Music through the acquisition of Paradigm's North American business, 2

Six acquisitions in 2022 expanded the division globally by acquiring Paradigm's U.K. live music business and launching a Wasserman Music office in London. represent artists for both their touring and brand partnerships, Wasserman Rugby with the acquisition of top international rugby agency Esportif; golf agency Mullhaupt Management; baseball agency Jet Sports Management and Spanish talent marketing agency BSE Media Group, The Montag Group, talent representation

2023 - v Divisions - cluding Wasserman Speakers, a formal speaking practice; Wasserman Ventures, an investment arm; Wasserman Cycling via the acquisition of Belgium-based Squadra Sports Management; and Wasserman Creators, through the acquisition of J1S. Las Vegas-based NFL agency Caric Sports Management and supplemented our Canadian brands and properties business through the acquisition of Toronto-based creative and experience agency trevor//peter.\

Brillstein Entertainment Partners –  an industry pioneer that for over 45 years has represented some of the industry’s most successful actors, writers, directors, comedians, authors, producers, digital creators, podcasters, gamers and personalities, and has produced an array of television shows, movies, documentaries and podcasts.   standalone TV production business, Brillstein Creative Partners, which currently has a first-look deal with Paramount and projects with multiple streamers.

of CSM Sport & Entertainment, expanding our company’s service capabilities and geographic footprint. network of relationships, skills and specialisms to leading brands, properties and talent across 27 countries and 65 cities worldwide, and brings us to more than 3,200 employees across the globe.

2024 - non fiction - CSM to Wasserman in March

Wasserman Live, Wasserman Rights Sales and Wasserman Hospitality Sales. Phoenix Management Group, CSM’s cricket talent representation practice, to Wasserman Cricket

UK-based women’s soccer business Volante Sports, bringing more than 15 of Europe’s top women footballers to TeamWass.

Wasserman is an American marketing, management, representation, media and sales company that provides services brands and properties on a global scale. representation, management, media and marketing company that provides services on sports, music, entertainment and culture, Wasserman employs 3000 people in 65 cities worldwide.

including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. orts, music, entertainment and culture,

History

Wasserman was founded as () in XXXX by Casey Wasserman. The grandson of Lew Wasserman, C

Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. comprised of XXX divisions susidiaries talent management film and tv pro

company that provides music and entertainment representation and marketing company. It provides representation services and brand representation, marketing, media and sales company. It provides representation services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy The company employs more than 3000 people worldwide.

It represents musicians, brands and sports properties. marketing, management, representation and sales business that serves talent, brands and properties on a global scale

History

{{Infobox company | name = Wasserman | logo = | founded = 2002 (2002) | founder = Casey Wasserman | hq_location_city = Los Angeles, California | hq_location_country = United States | area_served = Worldwide | key_people = Casey Wasserman (CEO)

Shelley Pisarra (EVP, Global Insights)

Tom Windish (EVP, Business Development) | divisions = {{hlist|Action and adventure sports|Baseball|Basketball|Boxing|Coaching and executive office|Golf|Cycling|Hockey| | subsid = |}

Wasserman

Founded	1998 (1998)
Founder	Casey Wasserman
Headquarters	Los Angeles, California , United States
Area served	Worldwide
Key people	Casey Wasserman (CEO) Shelley Pisarra (EVP, Global Insights) Tom Windish (EVP, Business Development)
Divisions	Wasserman Boxing Wasserman Global Football Wasserman Music Talent
Subsidiaries	trevor//peter Laundry Service (247LS) CSM Sport & Entertainment Paradigm Talent Agency Misfits Boxing

Wasserman is an American representation, management, marketing and company. is a sports marketing and talent management company based in Los Angeles. Casey Wasserman, grandson of media mogul Lew Wasserman, founded the company in 1998 and acts as its chief executive. 40 acquistions in 20 years - 3000 people - https://www.billboard.com/business/business-news/casey-wasserman-sports-music-executive-interview-1235601771/

Talent agency extends reach; Wasserman expands its roster to include film and TV stars by acquiring Brillstein. .  ; Los Angeles, Calif.. 19 Sep 2023: E.1.

Wasserman is an American talent representation and marketing company. 1900

in 2023 per LA Times - addition of 1200 of CSM   https://www.sportico.com/business/sports/2023/wasserman-acquires-csm-agency-1234731300/

Six acquisitions in 2023 including

ncluding the major purchase of Paradigm’s music division in 2021, which brought a massive, multigenre roster including Coldplay, Billie Eilish, Janelle Monáe and Ed Sheeran under its purview. Now the company sits comfortably at the intersection of sports and music (as well as film and TV, following its 2023 acquisition of entertainment management and production company Brillstein Entertainment Partners) with clients ranging from Kendrick Lamar and Diplo to pro basketball stars Shai Gilgeous-Alexander and Brittney Griner. It’s an ideal position

History

In 2002, Wasserman acquired the sports marketing and naming-rights company Envision and the action sports marketing and representation firm The Familie, based in Carlsbad, California.

In 2004, Wasserman purchased 411 Productions and a few months later relaunched it as Studio 411, a sports entertainment film studio. The business was designed to provide financing, obtain sponsorships and arrange distribution in support of original productions. The company also made an unsuccessful bid to sign up enough athletes in BMX, skateboarding and freestyle motocross to form PGA-like sanctioning bodies in those sports.

In January 2006 Wasserman acquired the NBA and MLB sports agent business of Arn Tellem, a well-known sports agent who joined Wasserman as well. Several of Tellem's sports agent colleagues also joined the company as part of the deal. Until he retired in June 2015, Tellem was a principal at the company and ran one of its management groups.

In November 2006, the company acquired soccer agency SFX, in the UK. Through that acquisition, Wasserman came to represent players including Steven Gerrard, Robbie Keane, Jamie Carragher, Michael Owen, Tim Cahill, Jonathan Woodgate, Alex Morgan, Tobin Heath, Heather O'Reilly, Wes Brown, Scott Parker, Jack Wilshere, Park Ji-Sung, Shay Given, Tim Howard and Emile Heskey.

In June 2007, Wasserman expanded its consulting and media and property capabilities by purchasing Raleigh, North Carolina–based OnSport.

From 2007-11, Sarah Hirshland--who later became CEO of the United States Olympic Committee—was a senior vice president for strategic business development, was the company's lead on its account for the insurance firm Nationwide, and negotiated deals with NASCAR, the USTA, and the PGA Tour.

In early 2011, Wasserman bought London-based media rights manager and advisory firm Reel Enterprises. That year, Wasserman expanded its golf talent roster by acquiring SFX Golf in April 2011.

In 2015, Wasserman acquired Laundry Service, which included Cycle, a network of social media influencers. The advertising agency was named one of the Ad Age agencies to watch in January 2015.

In March 2021, Wasserman acquired German based boxing promotional company Team Sauerland. With the announcement, they revealed the company would be relocating to the United Kingdom and subsequently renamed to "Wasserman Boxing". Wasserman also acquired the North American Music division of the Los Angeles–based Paradigm Talent Agency.

In April 2021, Wasserman acquired the Boston-based ‘Ideas and Access’ Gen Z geared Marketing Agency: Riddle & Bloom. Riddle & Bloom will be fully rebranded as Wasserman in Q3.

References

Wasserman is an American sports, representation, marketing and media company. Founded in 2002, Wasserman

acquiring an action sports agency in 2003, which represented the stars of emerging sports such as skateboarding and snowboarding. "It was a way of entering the market, proving our value, using it as a base to grow." (Financial Times) 1,500 athletes in 40 countries, including golfers Jason Day and Rickie Fowler; NBA basketball players Russell Westbrook and Anthony

Brands such as Microsoft, Pepsi and American Express, which it advises on global sponsorship, bring in a bigger proportion of its $250m annual revenue. Mr Wasserman says athlete representation makes up about 40 per cent of that amount.

But the marketing and media side is growing more quickly. "Once an athlete is in a contract the only way to grow [that side of the business] is to add another athlete," he says. The marketing and media part "is more scalable" - meaning it can increase in size without incurring substantial additional costs.

LA Times - In 2000, before the Avengers had played a down, AFL owners voted to cancel the season because they couldn't reach a labor agreement with players. As the new chairman of the league's labor committee, Wasserman took over the negotiations. His tenacity during an all-night negotiation session at Chicago's O'Hare Airport Hilton--shades of his grandfather's labor involvement-- resulted in a long-term collective bargaining agreement, AFL Commissioner Baker says. "We just got to the point where we couldn't move forward. This meeting was the last chance, and Casey helped to save the season."

Wasserman also chaired the committee that negotiated the league's breakthrough television contract, which begins with NBC next year. The AFL has never had network coverage, a void that severely curtailed its growth. To land NBC, the AFL agreed to two major concessions: the league will shift its start-date to February, or right after the 2003 Super Bowl, and grant NBC the option to buy the TV rights in perpetuity. Again, family connections proved important: the AFL's attorney was Ken Ziffren, Casey's father-in-law, who had previously worked with NBC Sports President Dick Ebersol. Davis, D. (2002/10/27/, 2002 Oct 27). A well-nourished mogul; casey wasserman, grandson of the late lew wasserman, is emerging as an L.A. power broker, nurtured by his grandfather's tutelage and the family fortune: [HOME EDITION]. Los Angeles Times

The perpetuity clause could curtail future league profits. Even so, the contract is seen as a coup. "He's been very savvy," says David Carter of the Sports Business Group, a Los Angeles consulting firm. "The keys to success in the sports industry are distribution, which means TV deals, and labor peace. He's shown agility and ability without making a game-over blunder."

1200 employees in 2021 Acaquisition of Paradigm

sports, music and brands, to clients in other areas of entertainment such as film and TV 📍Los Angeles Key Sports: Baseball, Basketball, Soccer, Football, Hockey, Golf, Olympics, Rugby, Action Sports Key Clients: Nolan Arenado, Connor McDavid, Megan Rapinoe, Cameron Smith, Klay Thompson Estimated Clients: 2,000 Estimated Playing Contracts Under Management: $7.68 billion Estimated Non-Playing Contracts Under Management: $1.81 billion Maximum Commissions: $733 million

sports-centered conglomerate (NY Times) Wasserman, founded in 2002 as the Wasserman Media Group, has become one of the largest sports representation and marketing agencies in the world unit whose goal is to connect major companies, consumers and fans of every gender with some of the country’s best-known female athletes.

Collective will have a small staff dedicated to its day-to-day operations, with various Wasserman executives and agents working on Collective projects. A

The collective: In addition to Rapinoe and Morgan, Wasserman’s clients include prominent basketball players like Sue Bird and Maya Moore; Katie Ledecky, the world’s most dominant swimmer; and Hilary Knight, a top hockey player.

History

In 2002, Wasserman acquired the sports marketing and naming-rights company Envision and the action sports marketing and representation firm The Familie, based in Carlsbad, California.

2000s: Action sports, athlete management, RKL, expansion 2010-2015: Toronto, Sponsorship, Ignite, Sport-Promotion (netherlands) Laundry Service, Greg Norman Productions, Creative Marketing, European , 2015-2020 2020-present

Wasserman Speakers was launched in July 2023.

Athlete management: Sports

McKenna Whitham

Women's sports https://www.sportsbusinessjournal.com/Journal/Issues/2022/06/06/Power-Players/Wasserman-growth.aspx - women's sports Wasserman client Sue Bird getty images T alent and brand agency Wasserman has few peers when it comes to making the business case for aligning female athletes and leagues with major corporate players. By leaning into the women’s sports movement — long before i... You’ve Run Out of Articles This Month Register below to unlock one additional article per month or subscribe for unlimited access.

In 2004, Wasserman purchased 411 Productions and a few months later relaunched it as Studio 411, a sports entertainment film studio. The business was designed to provide financing, obtain sponsorships and arrange distribution in support of original productions. The company also made an unsuccessful bid to sign up enough athletes in BMX, skateboarding and freestyle motocross to form PGA-like sanctioning bodies in those sports.

In January 2006 Wasserman acquired the NBA and MLB sports agent business of Arn Tellem, a well-known sports agent who joined Wasserman as well. Several of Tellem's sports agent colleagues also joined the company as part of the deal. Until he retired in June 2015, Tellem was a principal at the company and ran one of its management groups.

In November 2006, the company acquired soccer agency SFX, in the UK. Through that acquisition, Wasserman came to represent players including Steven Gerrard, Robbie Keane, Jamie Carragher, Michael Owen, Tim Cahill, Jonathan Woodgate, Alex Morgan, Tobin Heath, Heather O'Reilly, Wes Brown, Scott Parker, Jack Wilshere, Park Ji-Sung, Shay Given, Tim Howard and Emile Heskey.

In June 2007, Wasserman expanded its consulting and media and property capabilities by purchasing Raleigh, North Carolina–based OnSport.

From 2007-11, Sarah Hirshland--who later became CEO of the United States Olympic Committee—was a senior vice president for strategic business development, was the company's lead on its account for the insurance firm Nationwide, and negotiated deals with NASCAR, the USTA, and the PGA Tour.

In early 2011, Wasserman bought London-based media rights manager and advisory firm Reel Enterprises. That year, Wasserman expanded its golf talent roster by acquiring SFX Golf in April 2011.

In 2015, Wasserman acquired Laundry Service, which included Cycle, a network of social media influencers. The advertising agency was named one of the Ad Age agencies to watch in January 2015.

In March 2021, Wasserman acquired German based boxing promotional company Team Sauerland. With the announcement, they revealed the company would be relocating to the United Kingdom and subsequently renamed to "Wasserman Boxing". Wasserman also acquired the North American Music division of the Los Angeles–based Paradigm Talent Agency.

In April 2021, Wasserman acquired the Boston-based ‘Ideas and Access’ Gen Z geared Marketing Agency: Riddle & Bloom. Riddle & Bloom will be fully rebranded as Wasserman in Q3.

2023 Brillstein

USE: BBC, The Economist, FT, London Telegraph, Globe and Mail, The Independent Mail and Guardian (SA) The Nation MSNBC New York New Yorker NYT Sky News SCMP Der Speigal Sydney Morning Herald The Wrap Washington Post