Joanna Tivig is Co-Founder of NewGenP and co-author of the best selling book, Gen P: New Generation of Product Owners Who Care About Customers. She is a senior leader with over 20 years of executive experience leading project and product development initiatives. Joanna has worked in Europe, Latin America, Mexico and the Caribbean. She led multiple teams through successful implementation of application development, mergers and acquisition and organizational transformations. She is a passionate instructor for University of Toronto SCS and lead instructor for Agile Essentials and Agile Leadership and Transformation and she is a board member for Product Owner Toronto (PO TO). In her spare time, Joanna likes to bike and hike with her lovely family and to paint.