STRATEGIC MARKETING PROFESSIONAL WITH SUCCESSFUL TRACK RECORD OF GENERATING PROVEN RESULTS A tech-savvy, analytical and creative marketing executive with expertise in online and offline direct response marketing. Skilled in consulting, developing strategy and managing; acquisition, retention, cross-sell, up-sell and reactivation opportunities. In-depth knowledge of purchasing behaviors including business/consumer change indicators, niche markets and customer lifetime value groups for both B2B and B2C.