In 1972, KABEELO LODGE and KABEELO AIRWAYS were started by Kenneth J. Lohn Northwest Ontario/ They were sold in 1983. Coincidentally, Professor Jack Engel of Iowa State University authored a text book for McGraw-Hill entitled ‘ADVERTISING The Process and Practice’ which turned out to be a widely distributed textbook. Previously, Professor Engel wrote me a letter and asked if I would write an article on how I arrived at my strategy for advertising KaBeeLo Lodge.
I have that textbook and would like to have a copy of that article placed into Wikipedia.
I’m an old man (76) and can’t keep up with all the new stuff. I would pay a reasonable fee to have someone put that article into Wikipedia.
Kenneth J. Lohn [email protected]