Krupa's passion for design hit in her school and college days, she delved her designing skills in cultural ceremonies and celebrations from a young age.
Soon after she started working with the Bollywood designer Manish Malhotra.
She knew she had to do something of her own. The effort had been plagued by an extraordinary concatenation of various sources, new designs along with other obstacles
Her love for delicate embroidery and intricate patterns grew into a desire to create exquisite outfits that echoes her singularity. The brand has styled celebrities like Nupur Sanon, Gauahar Khan, Evelyn Sharma, Neha Kakkar, etc.