Lawrence C. Marsh is a Professor Emeritus of Economics at the University of Notre Dame, specializing in econometrics, statistics, and public finance. He earned his Ph.D. in Econometrics from Michigan State University in 1976 . Marsh also maintains close ties with the University of Chicago, where he served as a visiting scholar in the Department of Economics and was elected to the University of Chicago's Quadrangle Club in 1993 .
Career
editMarsh began his academic career at the University of Notre Dame in 1975, where he taught graduate and undergraduate courses in econometrics, statistics, research methods, and mathematical economics for 30 years . He retired from teaching in 2005 and holds the title of Professor Emeritus . During his tenure, Marsh served as the Director of Graduate Studies in Economics for 13 years . He is also a co-founder of the Midwest Econometrics Group (MEG), which has been hosting annual meetings at universities or Federal Reserve Banks since 1991 .
In the private sector, Marsh played a significant role in behavioral targeting technologies as the Manager of User Targeting at Adknowledge, Inc. There, he oversaw algorithms for the company’s second-bid keyword auction system, a key component of their competitive advantage in digital advertising .
Marsh also served as Provost (Chief Academic Officer) for Profology Inc., an exclusive online community for higher education professionals, where he played a crucial role in expanding the platform and securing angel investment .
Research and Publications
editMarsh is an active researcher and author in the fields of econometrics, statistical methods, and public finance. He has published extensively in academic journals such as Marketing Science and Journal of Econometrics, where he also served as a guest editor for a special issue . His book Spline Regression Models, published by Sage in 2001, is widely cited and remains a significant contribution to the field . You can find it on the Sage Publications website.
Marsh’s most recent book, Optimal Money Flow, was published in 2020. The book discusses innovative solutions to modern economic challenges such as inflation and monetary policy and is available on Amazon .
In addition to academic works, Marsh continues to contribute to popular media. In April 2024, he published an article for The Kansas City Star titled "Every patient is unique. Future doctors will wonder why we didn’t treat them that way", which can be accessed here .
Honors and Awards
- James A. Burns Award for Excellence in Graduate Teaching (1990-1991) . This award is listed by the Notre Dame Graduate School here.
- Kaneb Faculty Teaching Fellow at the University of Notre Dame for excellence in teaching (2003-2004) .
- Best Paper in Statistics and Regression, awarded by SAS Institute for his work on spline regression methods
Professional Contributions
editMarsh co-founded the Midwest Econometrics Group (MEG), a renowned organization that brings together econometricians from around the world for annual meetings . His role as former Director/Coordinator for MEG is documented here. He also served as a guest editor for the Journal of Econometrics, where he oversaw a special issue focused on higher education . You can find the article confirming this role on the Journal of Econometrics website here.
In his role at Adknowledge, Inc., Marsh devised behavior-targeting algorithms that significantly enhanced the company’s ad-targeting capabilities . As Provost at Profology, Marsh leveraged his academic experience and leadership skills to grow the platform for higher education professionals .
Personal Life Lawrence Marsh resides in Kansas City, Missouri, where he continues to contribute to the academic and professional fields through his ongoing research and publications .