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Main Article: Social media marketing

Mobile phones[edit] Mobile phone usage has also become beneficial for social media marketing. Today, most cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones.

Draft: Mobile phone usage is beneficial for social media marketing. Most cell phones have social networking capabilites, allowing individuals immediate web browsing and access to social networking sites. Mobile devices have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time and allowing company's to constantly remind and update their followers. Also many companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content.

Draft #2 Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilites, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time ^[1] and allowing company's to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart-phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content^[2].

==References==.

^ Fulgoni, G.M. (2014). "Omni-channel retail insights and the consumer's path-to-purchase". Journal of Advertising Research. 4 (54): 377–380. doi:10.2501. {{cite journal}}: |access-date= requires |url= (help); Check |doi= value (help); Check date values in: |accessdate= (help)
^ Jay Sang, R (2013). "Mobile marketing communications in the retail environment: a comparison of qr code and non-users". International Journal of Mobile Marketing. 2 (8): 19–29. {{cite journal}}: |access-date= requires |url= (help); Check date values in: |accessdate= (help)

. FULGONI, G. M. (2014). "Omni-Channel" Retail Insights and The Consumer's Path-to-Purchase. Journal Of Advertising Research, 54(4), 377-380. doi:10.2501/JAR-54-4-377-380

- This source discusses how consumer's are using social media marketing and the impact it is having on company's marketing strategy. This source would be a citation for the first, second, and/or third line/lines of the passage. This article is from the MSVU library database. It was suggested to me as as source by one of my group members. The subject terms in this article are 'digital technology' and 'marketing'.

. Ryu J.S. (2013). MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT: A COMPARISON OF QR CODE USERS AND NON-USERS. International Journal Of Mobile Marketing, 8(2), 19-29.

- This source discusses the changing retail environment and the instantaneous style of mobile phone usage in relation to marketing. It also goes into depth about QR codes and their impact on marketing, which would be a citation for the last two lines of the passage. I found this article using the MSVU library database. I limited my search options to full text PDF, and peer reviewed articles. I tried several combinations of keywords and eventually through combining the terms 'mobile marketing' and 'social media' found this article.

Hi Libraryemily,

See below for a contribution that may help you to improve the social media marketing article.

Fulgoni, G. M. (2014). 'Omni-channel' retail insights and the consumer's path-to-purchase: How digital has transformed the way people make purchasing decisions. Journal Of Advertising Research, 54(4), 377-380. doi:10.2501/JAR-54-4-377-380 Dragonfly5660 (talk) 05:47, 18 July 2015 (UTC)

Hey Libraryemily,

I have found an article that might be helpful for you. It provides search as to the benefits organizations have found when having a social media account.

EUNSUN, L., YEO JUNG, K., YON SOO, L., & MIKYOUNG, K. (2015). TRAIT REACTANCE MODERATES FACEBOOK USERS' IRRITATION WITH BRAND COMMUNICATION. Social Behavior & Personality: An International Journal, 43(5), 829-844. doi:10.2224/sbp.2015.43.5.829 Studentsmith (talk) 15:17, 25 July 2015 (UTC)

Hey Libraryemily

I have found a article that might be helpful for your page.

Weinberg, B., & Pehlivan, E. (2011). Social spending: Managing the social media mix. Business Horizons, 54(3), 275-282. doi:10.1016/j.bushor.2011.01.008Farmgirl13 (talk) 01:31, 26 July 2015 (UTC)

[1] Fulgoni, G.M. (2014). "Omni-channel retail insights and the consumer's path-to-purchase". Journal of Advertising Research. 4 (54): 377–380. doi:10.2501. {{cite journal}}: |access-date= requires |url= (help); Check |doi= value (help); Check date values in: |accessdate= (help)

[2] Jay Sang, R (2013). "Mobile marketing communications in the retail environment: a comparison of qr code and non-users". International Journal of Mobile Marketing. 2 (8): 19–29. {{cite journal}}: |access-date= requires |url= (help); Check date values in: |accessdate= (help)

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