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Hip Chick Farms is a sustainable, artisanal poultry product maker run by Jen Johnson and Serafina Palandech which uses chickens that are from a local Sonoma farm and are ethically raised. The pair focus on making frozen chicken dinners with items such as spicy wings, chicken meatballs and nuggets.[1]
Launched in 2013, Hip Chick Farms recieved some help from the Sonoma County Loan Fund to kick start the company, and again in 2014 to print new packaging with an additional loan from Whole foods for the rebranding.[2][3]The revamp of the packaging from plastic tubs to boxes led to a 500% increase in sales.[3]
Hip Chick Farms was in 300 stores in 2015 and will be in 1500 stores by the end of 2016, including national chains such as Sprouts, Target and Whole Foods and local stores such as Northern California Safeways.[4][2]
Interesting facts
edit- Johnson has previously prepared dinner for President Obama on at least 3 different occasions.[4]
References
edit- ^ "The Most Innovative Women in Food and Drink 2015". Food & Wine.
- ^ a b "Sonoma County Loan Fund launches with $255K in microloan pledges". The North Bay Business Journal. 20 May 2016.
- ^ a b "Here's How Whole Foods Plucked This Mom-Run Poultry Startup For Success". Fortune. 20 May 2015.
- ^ a b Kane, Peter Lawrence. "Sebastopol's Hip Chick Farms Is Blowing Up". SF Weekly.