 The San Francisco location is the Museum's flagship | |
| Established | 2016 |
|---|---|
| Type | Pop-up exhibition |
| Visitors | 500,000 (November, 2017) |
| Director | Maryellis Bunn (Founder) |
| Website | www |
The Museum of Ice Cream is a company that runs interactive retail experiences in major American cities. These "exhibits", typically hosted in storefronts, are ice-cream and candy-themed, with bright colors. The exhibits serve as backdrops for selfies, and the posts made by visitors to Instagram and other social media sites have served to promote the company's offerings. Employees offer visitors tastings throughout. Tickets must be purchased in advance for specific time slots online only.
The company does not produce "museums" in the traditional sense; the word was chosen for the original, temporary art exhibition because it was "something people would understand".
Origins and history
editMaryellis Bunn and Manish Vora founded the company.[1] Its first location, a pop-up, opened in the Meatpacking District in 2016. Bunn and Vora initially self-funded the company. The company does not produce "museums";[2] writers have described the locations as "...[playgrounds] with no age [limits]" and as an "interactive multi-sensory exhibit".[3] The organization received criticism due to its "tone deaf" efforts to express solidarity with protestors after the killing of George Floyd.[4] A sign featuring the names of victims of police brutality was placed outside the company's Soho location in bright pink, with Ahmaud Arbery's name misspelled.[5] At the same time, founder Maryellis Bunn also received attention for abuse directed at employees and difficult conditions for retail employees at individual locations.
Locations
edit| City | Dates | Location |
|---|---|---|
| Meatpacking District, Manhattan | July 2016 – September 2016 | 100 Gansevoort Street |
| Los Angeles | April 2017 – December 2017 | 2018 E. 7TH Pl. |
| San Francisco (flagship) | September 2017 – present | 1 Grant Ave.[6] |
| Miami | December 2017 – May 2018 | 3400 Collins Ave. |
| SoHo, Manhattan | December 2019 – | 558 Broadway |
See also
editReferences
edit- ^ Wiener, Anna (2 October 2017). "The Millennial Walt Disney". New York Magazine. Retrieved 9 July 2020.
- ^ McCormick, Emily (15 August 2018). "What If the Museum of Ice Cream Is the Future of Retail?". Bloomberg Businessweek. Retrieved 9 July 2020.
- ^ Silman, Anna (21 February 2020). "Could You Survive a Day at the Museum of Ice Cream With No Phone?". The Cut. Retrieved 9 July 2020.
- ^ Wilson, Alexandra; McGrath, Maggie (2 July 2020). "The Meltdown at the Museum of Ice Cream". Forbes. Retrieved 9 July 2020.
- ^ Lakin, Max (22 June 2020). "When Luxury Stores Decorate Their Riot Barricades with Protest Art". The New York Times. Retrieved 9 July 2020.
- ^ "The Museum of Ice Cream extends SF stay and will debut two new installations". sfgate.com. Retrieved 25 April 2018.
External links
edit
Category:2016 establishments in New York City]] Category:Museums in Manhattan]] Category:Museums in Los Angeles]] Category:Museums in San Francisco]] Category:Museums in Miami]] Category:Visual arts exhibitions]]