| CazéTV | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| YouTube information | |||||||||||||
| Created by | Casimiro Miguel, LiveMode | ||||||||||||
| Years active | 2022–present | ||||||||||||
| Genre(s) | sports, live streaming | ||||||||||||
| Subscribers | +15 million | ||||||||||||
| |||||||||||||
CazéTV is an YouTube channel also broadcast on Twitch, Prime Video, Samsung TV Plus e Mercado Livre through Mercado Play, with the last two as linear channels, specializing in the broadcasting of sports event. It was created in November 2022 by the streamer Casimiro Miguel in partnership with LiveMode, initially aiming to broadcast the World Cup.[1]
Following the success of its initial broadcast, a CazéTV acquired new content, including 2023 FIFA Women’s World Cup, 2023 Campeonato Carioca, 2023 Brasileirão, 2023 Pan American Games, 2023 FIFA U-20 World Cup, 2024 Olympic Games, 2024 Campeonato Paulista, UEFA Europa League, UEFA Conference League, and UEFA Euro 2024, among other events. With the exception of Campeonato Brasileiro matches (due to contract obligations), all broadcasts on the channel are free of charge.
On January 17 2024, it became the largest sports channel on Brazilian internet.[2]
History
editBackground
editIn December 2020, LiveMode mediated the broadcast of the match between Vasco da Gama and Athletico Paranaense from the 2020 Brasileirão on the Twitch of streamer Casimiro, through paid access.[3][4] In January 2021, also for the 2020 Brasileirão, the streamer broadcast the matches of Athletico against Flamengo and against SC Internacional.[5][6]
The partnership continued through 2021 Brasileirão, and Casimiro Miguel’s Twitch channel broadcast the home matches of Athletico Paranaense against Internacional and Red Bull Bragantino.[7][8]
In January 2022, streamer Casimiro announced that he would be broadcasting sports events on his Twitch channel more permanently. Early on, he secured a partnership to broadcast the matches of the Campeonato Carioca de Futebol.[9] In April, he also broadcast all 18 of Athletico Paranaense’s home games in the 2022 Brasileirão through paid access.[10]
2022 FIFA World Cup
editIn November 2022, LiveMode mediated an agreement with FIFA for the 2022 World Cup to be broadcast by Casimiro.[11] Casimiro and LiveMode then announced the creation of a new YouTube channel, called CazéTV, to broadcast 22 matches from the competition.[12] CazéTV's programming during the World Cup was also broadcast simultaneously via Casimiro's Twitch channel and the first match, between Qatar and Ecuador in the World Cup opening, had approximately 1 million simultaneous viewers.[13][14] Brazil's group stage first match against Serbia reached 3.5 million, while the Round of 16 match against South Korea reached 5.3 million.[15] Brazil's final match at the World Cup peaked at 6.9 million simultaneous views. The number of views was also high.[16]
Campeonato Carioca 2023 e FIFA Club World Cup
editIn January 2023, the channel acquired the broadcasting rights for the home games of Botafogo and Vasco da Gama in the group stage of the 2023 Campeonato Carioca.[17] Additionally, it acquired the digital media broadcasting rights for the seven matches of the 2022 FIFA Club World Cup.[18] It also broadcast the Vasco games during the Florida Tour 2023.[19]
On February 7, it was announced that the broadcast of Athletico Paranaense home games in the Brasileirão would be renewed. However, unlike other tournaments, these games would be restricted to channel members, since in 2022 – when they were still broadcast only on Twitch –, the matches were shown only to the channel's subscribers on the platform.[20]
Partnership with Brazilian Olympic Committee
editOn the 11th of the same month, the channel signed an agreement with the Brazilian Olympic Committee to produce content for Team Brazil during the 2023 Pan American Games and the 2024 Summer Olympics.[21] On May 24th, it was announced that the channel would be covering the Pan American Games.[22]
2023 FIFA Women's World Cup
editAfter the success of the broadcasts of the men's edition held in Qatar, on March 21, 2023, during a publicity event with Google, it was announced that the channel would broadcast the 2023 Women's World Cup matches directly from Australia and New Zealand, being the first women's soccer tournament to be broadcast on the platform.[23][24]
2024 Summer Olympics
editDuring the broadcasts of the 2023 Pan American Games on November 2nd, the channel announced that it would broadcast the 2024 Summer Olympics, dedicating 500 hours of live transmission.[25]
Other UEFA Tournaments
editOn July 1st, 2024, it officially announced that it would broadcast the UEFA Europa League and the UEFA Conference League for three seasons, starting in 2024-25.[26]
References
edit- ^ Capelo, Rodrigo (2023-03-28). "LiveMode, parceira de Casimiro, explica modelo de negócios e perspectivas da CazéTV". ge.globo.com (in Brazilian Portuguese). Retrieved 2024-08-07.
- ^ Simon, Allan (2024-01-17). "5 motivos que tornaram a CazéTV o maior canal de esportes do YT no Brasil". UOL (in Brazilian Portuguese). Retrieved 2024-08-07.
- ^ Rodrigo Mattos (2020-10-26). "Athletico vende ppv a empresa, tem transmissão mesmo sem MP e desafia Globo". UOL (in Brazilian Portuguese). Retrieved 2024-07-02.
- ^ "Athletico x Vasco terá transmissão inédita na plataforma Twitch". UOL. 2020-12-25. Retrieved 2024-07-02.
- ^ Lucena, André (2021-01-24). "Athletico-PR e Flamengo: saiba como assistir ao jogo do Campeonato Brasileiro pela Twitch". Olhar Digital (in Brazilian Portuguese). Retrieved 2024-07-08.
- ^ Matheus Barros. "Athletico-PR x Internacional: veja como assistir ao jogo do Campeonato Brasileiro pela Twitch" (in Brazilian Portuguese). Olhar Digital.
- ^ "Athletico x Internacional vai passar no Premiere? Onde assistir ao vivo e online". Notícias da TV (in Brazilian Portuguese). 2021-07-25. Retrieved 2023-07-28.
- ^ "Casimito transmite Athletico e RedBull Bragantino na Twitch". Mkt Esportivo (in Brazilian Portuguese). 2021-07-08. Retrieved 2023-07-28.
- ^ VAQUER, GABRIEL (2022-01-23). "Casimiro cumpre meta e vai transmitir Campeonato Carioca em live na Twitch". Notícias da TV (in Brazilian Portuguese). Retrieved 2023-01-27.
- ^ "Casimiro transmite jogos do Athletico-PR no Brasileirão". Meio&mensagem (in Brazilian Portuguese). 2022-04-18. Retrieved 2023-02-28.
- ^ "Casimiro transmitirá Copa do Mundo após acordo digital entre LiveMode e Fifa". Máquina do Esporte (in Brazilian Portuguese). 2022-11-04. Retrieved 2024-07-02.
- ^ "YouTube e LiveMode fecham parceria para transmitir Copa do Mundo com Casimiro". Blog Oficial do YouTube (in Brazilian Portuguese). 2022-11-09. Retrieved 2024-07-02.
- ^ Martins, Róbson (2022-11-20). "Copa do Mundo: como assistir aos jogos transmitidos por Casimiro". TechTudo (in Brazilian Portuguese). Retrieved 2024-07-02.
- ^ "Qatar x Equador: Canal de Casimiro alcança audiência histórica na internet". IstoÉ Independente (in Brazilian Portuguese). 2022-11-20. Retrieved 2024-07-02.
- ^ Possa, Julia (2022-12-06). "Cazé TV: confira os recordes quebrados por Casimiro na Copa do Mundo". giz_br (in Brazilian Portuguese). Retrieved 2024-07-02.
- ^ "Croácia x Brasil: live de Casimiro bate o próprio recorde no YouTube nacional". Lance! (in Brazilian Portuguese). 2022-12-09. Retrieved 2024-07-02.
- ^ "Botafogo e Vasco fecham acordo com CazéTV para a transmissão do Campeonato Carioca". UOL (in Brazilian Portuguese). 2023-01-11. Retrieved 2024-07-02.
- ^ "Casimiro Miguel anuncia transmissão do Mundial de Clubes na 'Cazé TV'". Lance! (in Brazilian Portuguese). 2023-01-13. Retrieved 2024-07-02.
- ^ "TV garante transmissão de Vasco x River Plate e amplia opções de onde assistir ao jogo da Florida Tour". Lance! (in Brazilian Portuguese). 2023-01-16. Retrieved 2024-07-02.
- ^ "Athletico e Casimiro renovam parceria de transmissão para o Brasileirão 2023". UOL (in Brazilian Portuguese). 2023-02-07. Retrieved 2024-07-02.
- ^ Moura, Athos (2023-02-11). "CazéTV fecha parceria com o COB para o Pan e as Olimpíadas". O Globo (in Brazilian Portuguese). Retrieved 2024-07-02.
- ^ Simon, Allan (2023-03-24). "LiveMode e COB fecham acordo para transmissão do Pan-2023 na CazéTV". UOL (in Brazilian Portuguese). Retrieved 2024-07-02.
- ^ "Após sucesso no Qatar, Cazé TV transmitirá Copa do Mundo feminina - 21/03/2023 - Zapping - Cristina Padiglione - F5". f5.folha.uol.com.br (in Brazilian Portuguese). Retrieved 2023-03-23.
- ^ "CazéTV garante direitos de transmissão da Copa do Mundo Feminina 2023". Lance! (in Brazilian Portuguese). Retrieved 2023-03-23.
- ^ "Allan Simon: CazéTV anuncia transmissão das Olimpíadas de Paris-2024". UOL (in Brazilian Portuguese). 2023-11-02. Retrieved 2023-11-02.
- ^ "CazéTV anuncia torneio da Uefa e amplia grade de eventos; veja lista atualizada". www.lance.com.br (in Brazilian Portuguese). Retrieved 2024-08-04.