Sample page under construction.
Licensed publishing is a multi-billion dollar business focussed on the creation of brands which can then support product sales programs.
Spongebob, ... etc, examples of various brands.
Forms a major part of sales, backend, etc.
Territories around the world.
Dora the Explorer - a cross-cultural license.
A definition of license.
Companies who create licensed materials.
Examples of conversion - for example, comic book to movie to licensed publishing program, backpacks, lunchboxes etc.
List of companies dealing with licensed properties. The Wiggles. etc.
List of Toy Fairs, licensing fairs.
Model of licensing - guarantees against sales. Ways companies exploit licensing agreements, various methods.
Talk about animation. Talk about adaptations. Talk about Chorion, companies like that. Talk about "updating" of beloved properties (such as recent Winnie the Pooh "new" story being written), Mr Men updating (Mr Fat or whatever that one was called not being Fat anymore)
Definition of "evergreen" and how companies are dying to get their properties listed as such.
Links to various licensing magazines and companies around the globe.
http://en.wikipedia.org/wiki/Disney_Publishing_Worldwide
http://en.wikipedia.org/wiki/Wizards_of_the_Coast
http://en.wikipedia.org/wiki/Telos_Doctor_Who_novellas
http://en.wikipedia.org/wiki/Star_Trek_canon
http://en.wikipedia.org/wiki/Devil%27s_Due_Publishing
http://en.wikipedia.org/wiki/Times_Books
http://en.wikipedia.org/wiki/Times_Books