User:Mcdanielk/Nike 6.0

NIKE 6.0

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Company type	Marque
Industry	Apparel
Headquarters	Beaverton, Oregon, USA
Products	Action Sports Footwear & Apparel
Parent	[1]
Website	[2]

Nike 6.0 is an innovative brand branch from sportswear and equipment company, Nike Inc. One of Nike's most recent line additions, Nike 6.0 formed to adapt to the need in today's action sports scene. Nike 6.0 products have created specialization for sports that other companies have not. It’s designed for, and represented by, the most talented snowboarders, surfers, BMXers, motocrossers, wakeboarders and skiers of the up and coming action sports generation

History

Nike was formed in 1964 by the Head coach of University of Oregon track coach Bill Bowerman and one of his teams runners, Phil Knight. Originally Nike operated under the name Blue Ribbon Sports before adopting it's current name in 1971.Since the beginning Nike has developed innovative solutions for footwear that has revolutionized the market. Major innovations include the Waffle sole, Air Max cushioning, Nike Shox, and Nike ID just to name a few. Nike has created sub brands throughout the years to provide further innovative solutions to more specific markets. The 6.0 sub brand is one of those brands created to target the world of actions sports. Some of their other sub brands include Nike NYX and Nike SB, which specialize in skateboarding shoes.

Target Market

Nike 6.0 targets action sports enthusiast. The Nike 6.0 brand defines innovation and embodies the creativity of youth. Nike 6.0 delivers footwear and apparel to support the new generation of athletes who are changing the world of action sports .Action sports enthustiast have many places to grab their Nike 6.0 gear. Nike 6.0 products are available for sale on their website. Other online stores that carry large collections of Nike 6.0 products is Eastbay , Zappos, and Tillys. Comercial stores including Zumies, Pac-Sun, and Journeys also carry 6.0 products. The 6.0 brand started solely in footwear but has started to spread their innovative design to apparel and other products as well. One of their newest creations is their product called the H20ody. The h20ody is a water repellent hooded sweatshirt that helps their action sports users brave the elements of bad weather.

Current events

Nike 6.0 has a blog on their website called the insider that keeps the public updated about their brand. On the Insider there are post related to product releases, interviews with Nike 6.0 Team members, and up to date information about Nike 6.0 competitions.

Teams

In addition to developing products, Nike 6.0 sponsors competitive extreme sports teams. Currently Nike has teams competing in Surf, Snow, BMX, Moto, Wake, and Ski. These teams compete in prestigious events such as the X-games and others around the world. Team members are from the United States as well as other countries from around the world.

Surf

Team members include Julian Wilson, Kolohe Andino, Michel Bourez, Nat Young, Koa Smith, Kai Barger, Laura Enever, Lakey Peterson, Carissa Moore, Monyca Byrne-Wickey, and Alejo Muniz

Top Performers

Name	Achievements
Julian Wilson	2006 ISA World Junior Championship2007 Billabong Pro Junior – Wollongong, 2007 Billabong Pro Junior – NZ, 2007 Billabong Pro Junior – Bells Beach, 2007 Billabong Pro Junior – Indonesia, 2007 Voted “Best Male Performance” Surfer Poll, 2008 O’Neill Mission – France, 2008 Nike 6.0 Pro Junior – Huntington Beach, 2010 SriLankan Airlines Pro 6 Star WQS – Sri Lanka
Kolohe Andino	2010 1st place Ezekiel Pro Junior grade 2 at Huntington Beach, 2010 May Cover of Surfing Magazine, 9-time NSSA National Champion, 4-time Surfing America US Champion

Snow

Team members include Mason Aguirre, Sage Kotsenburg, Halldor Helgason, Kevin Pearce, Mikkel Bang, Pettu Piiroinen, Lovie Vito, Greg Bretz, Matt Ladley, Trevor Jacob, Ellery Hollingsworth, Spencer O'Brien, and Elena Hight.

BMX

Team Members include Garrett Reynolds, Nigel Sylvester, Dennis Enarson, Harry Main, Mike Spinner, Jason Phelan and Simone Barraco.

Moto

Currently the smallest team sponsored by 6.0, the Moto team members include James Stewart and Ryan Dungey.

Name	Achievements
James Stewart	2009 AMA Supercross Champion, 2008 AMA Motocross Champion, 2007 AMA Supercross Champion
Ryan Dungey	2010 AMA Supercross Champion, 2009 Lites Western Region Supercross Champion, 2009 Lucas Oil AMA Pro 250cc Motocross Champion

Wake

Team members include Ben Horan, Nick Taylor, Matt Manzari, James Balzer, Andrew Pastura, Adam Errington, Kevin Henshaw, Eddie Valdez, Steel Lafferty.

Name	Achievements
Ben Horan	2010 1st Place Texas Obscura Championship Rail Jam, 2008 Best Trick Rails Wakestock, 2008 Cover of July Alliance Wake Magazine, 2008 2nd Place Best Trick Toe Jam Finals, 2007 2nd Place Best Trick Hippodrome/Toe Jam, 2007 1st Rails Toe Jam Finals, 2007 Rookie of the Year Alliance Wake Magazine
Nick Taylor	WBM Wakeskater of the Year 2008, Cover of Wakeboarding Magazine March 2008, 1st place Stop #1 and Stop #2 of the 2008 Byerly Toe Jam Tour, Alliance Wakeskater of the Year 2007, WBM Move of the Year 2007, Pro Spotlight section of Volume Wakeskate Videos #6 (runner-up for video part of the year at WBM Wake Awards)

Ski

Team members include Tj Schiller, Simon Dumont, Jossi Wells, Sammy Carlson, Andreas Hatveit.

Name	Achievements
Tj Schiller	2010 2nd place X-games Aspen Big Air, First person to do a double corked 1620, 2010 1st place Joss -Team Canada, 2010 3rd place Freestyle Berlin Big Air
Simon Dumont	2010 1st place Dew Tour Mt Snow Halfpipe, 2010 2nd place Dew Tour Snow Basin Halfpipe, 2010 People’s Choice Video Joss Team America, 2010 Hosted 2nd Annual Competition, The Dumont Cup at Sunday River

References.

http://www.nike6lowerspro.com/information/history/

http://www.nike.com/nikeos/p/nke6/en_US/team_landing