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User:Mdd/KAST kast

< User:Mdd
KAST kast
TypeInterior object
InventorMarcel Douwe Dekker
InceptionStart date 1991
ManufacturerMarcello (1992-1996),
Stephan Götz (1992),
MDD (1997-1999)
AvailableNot-available
WebsiteMDD Literal Art & Design collection

The KAST kast is a bookcase constructed with the letters K, A, S, T on their side. The word "KAST" is Dutch for "bookcase." This product was designed by Marcel Douwe Dekker in 1991-1992. In the 1990s the concept to construct interior design objects with an assembly of letter shapes was developed in a series of interior design objects.

Product

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Concept development, Prototypes and show models

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The concept emerged early summer 1991 and originated from his longstanding interest in graphic design.[1][2]

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    Sketch Alphabetkast, 15.06.91
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    Sketch Harpkast 25.06.91
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    Sketch Letterkast, 26.06.91
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    Éight more years of sketching, 1991-99

Multiple prototypes had been made during 1991 resulting in a series of two show-models by the end of the year. Late Autumn 1991 in a presentation was given at the design store Fabricati in the Nieuwe Binnenweg in Rotterdam about opposite to the Center for Visual Art. The furniture designer Peter van Zoetendaal had taken an interests in two of the five prototypes presented. He suggested material, measurement and a price-range. The first show model was shown in the spring of 1992 for a month or so.[3]

With further ideas the concept development of the KAST-kast kept going eventually for almost eight years. In sketches different fundamental types of configurations were discovered.

The idea for book case with other words had been investigated for some time, when the idea emerged for an ALFABET-KAST system: For every letter a book case module, which could be combined to any possible word. The research and development of this concept was made possible by a grant by the Stichting SOFA.

Products

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From 1992 to 1999 a series of about twelve KAST-kast bookcases have been made with different materials, size and construction.[4] The first two were black with the dimension of 165-70-30 cm. The third and forth in 1992-1993 were enlarged to 210-100-30 cm, the grey and red KAST-kast.[5]

Images

Spin-off

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In spring 1994 with the exhibition "Nine Rooms" in Hilton Rotterdam a lecture as developed about "graphical language in interior design," the historical development. This lecture was held again early 1995 in The Hague in the Haagse Kunstkring.[6]

In the summer of 1994 the artist Saskia Meulendijks painted the image of the KAST-kast on canvas, which was intended for an exhibition somewhere (see image). Hereby the original conceptual ideas translated into design transcended back into art. This painting was exhibited at the Multimedia Building artists at Erolife, 1995 (see image).

In 1998-99 the concept development was developed into a retrospective installation. Around the same time a series of short Reviews were created showing Multiple lines of development

In 2008-10 a new effort was made on Flickr to investigate and categorize new developments in a series of Flickr galleries.

Presentation

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In the early 1990s product presentations started in Rotterdam and Amsterdam and a series of design fairs in 1994-95.

Installation art exhibitions
Images

Representation

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In the summer of 1991 there was a form of product placement of the fist prototypes in the photo comic Barwoella].[8] A first advertisement was placed on the back cover TENENO, a literary magazine by Marcel Douwe Dekker.[9]

Supricing in the first presentations was, that people often didn't notice the crux of the matter: Furniture design made out of the shape of letters. Over the years some flyers, accompanying text and publication were needed to explain the matter.

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    Text product design in Museum Hillesluis, 1993
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    Flyer An Ultimate Reflection Flyer, 1998
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    Flyer An Ultimate Reflection Flyer, 1998

Over the years the KAST-kast was published in a small number of magazines and newspapers. In 2012 there was a conflict on the English en Dutch Wikipedia, that this image should not be presented in Wikipedia articles, because the designer was also active as Wikipedian.

References

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  1. ^ a b K.I.M. Artful facilities Rotterdam." in: Design special Casa Europea 1,, 7e jaargang nr. 4, (januari) 1994. p. 14.
  2. ^ Marcel DoUwe Dekker. "Design of display for agricultural farm in de Diepsmeer, North Holland in 1977," Flickr.com. Last update 24 April 2020. (in Dutch).
  3. ^ a b Red. "Wonen, Vitrine: Rotterdam, daar komen de leukste meubels vandaan." Viva, nr. 38. 10 sept. 1992.
  4. ^ Marcel Douwe Dekker, "CV 98. L'art pour l'art," Mdd Review, 12e jaargang, juli 1998.
  5. ^ Marcel Douwe Dekker. CV98 - L'art pour l'art Cover, Mdd Review, Juli 1998.
  6. ^ HKK kringbericht, Jan 1995.
  7. ^ Photo series Allemaal in PAK, 1993. at wikimedia.org, 1993-2018.
  8. ^ Gerrie Hondius, et al. "Barre Tijden, Woelige Tijden," Barwoel, nr. 17, september 1991.
  9. ^ Marcel Douwe Dekker, Teneno, verhalen en schetsen voor als het uitkomt, Literair tijdschrift, augustus 1992.

See also

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