User:Mustbenice21/sandbox/Filmmaker Mode

Filmmaker Mode new article content ... Filmmaker Mode is the cure to poor-quality images being shown on our TV screens. Those who dedicate their time to making quality content to be provided to to audiences via movies or television have a particular vision for how that content should look upon its competition. However, inferior TV processors may sometimes make an elaborate image look...well, incomplete or janky.

Directors have been longing for the delivery of smooth images for a long time now, but their enemy was the technology their content was being shown on. Not the distributor, provider, nor streaming service, but the television itself. Television screens are often times 60Hz, so they face a mighty challenge when trying to deliver 24Hz content. What challenge? The challenge of having its motion technologies insert additional frames in various quantities with the desired affect being smooth images shown to those viewing whatever content is being delivered. However, the adding of frames may look good in cases when one is viewing a sports game, but in the event someone is trying to unwind with a television show or movie, the delivery of that content may be dissatisfying to the viewer as they may misinterpret the plot or miss elements of the story. This may result in a viewer finding a show or movie to unsatisfactory to their expectations.

So what is Filmmaker Mode? To give a more specific answer than what is provided above, Filmmaker Mode is a collaboration by the UHD Alliance and filmmakers. It is a picture mode that creates motion smoothing for graphics being displayed on the television. As of now, TV models that include the option of Filmmaker Mode are the 2020 4K and 8K models of LG, Philips, Samsung, Panasonic, and Vizio. Of those listed above, LG (credited with being the 2021 leader in TV innovation) is the only model that automatically activates Filmmaker Mode for relevant content, but the other models allow users to activate said mode manually upon their own desire.

Is there any real significance behind Filmmaker Mode? Truth is, many television viewers may never use the Filmmaker Mode feature as they are fine with the quality of the images that have been delivered to them over the past years. However, as described in the dissertation, "The Double Logic of Touch," technology holds the power of creating intimacy that imitates that of human-to-human contact. Technology holds the power of triggering the senses of a person that is viewing something, whether that something is aesthetically pleasing or disconcerting. Once we see, hear, or feel, we have the ability of making emotional connections to that of which occupied said sense. Therefore, if images are distorted or not of peak quality, the desired effect of the creator may never be fulfilled upon the viewers senses because the image was not delivered effectively as it should have been. This could also result in a show or movie having no longevity in a person's memory. That is why Filmmaker Mode is a significant innovation.

In short, Filmmaker Mode is a part of the evolution of television. As technology increases the demand for advanced quality in the delivery of graphics provided to the consumer will also continue to increase. Not only by the consumer, but by the supplier as well. In the case of Filmmaker Mode, the suppliers are the filmmakers. One way of reaching a larger audience is through advertising. However, when the visions of filmmakers are combatted with the quality of an image shown by a poor-quality processor, it becomes difficult to advertise the media with illustrations that do not match what is being shown on screen. As with everything else, there has been an evolution in the illustration of advertising, so if one element is evolving it makes sense that all related elements follow suit. What good is it to have elaborate illustrations incorporated into the advertising of a show or movie when the show or movie appears to lack that same elaborate detail? Not because the creator did not think to include it, but because the medium it is being shown upon lacks what is necessary to provide the image in a high enough quality.

The benefits of Filmmaker Mode may enhance the average viewers concentration on a show or movie just because of the amount of detail they will be provided. This can increase the viewers satisfaction. As with any other innovation, there will be some TV viewers who will feel indifferent towards the innovation. The appreciation of Filmmaker Mode will largely depend on the reasons of which one chooses said picture mode to enjoy. People watch television for different reasons, sometimes it is just to cope with stress, but TV consumption is also based on a person's personal values, goals and aspirations, personal physchological factors, viewer involvement, etc. so the reasoning behind why a person chooses to watch TV in a particular moment, may have an influence on how they choose to indulge (picture mode wise) in watching television. Luckily, Filmmaker Mode will be something consumers have the freedom to turn off or on.

External links

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TV Film Technology Innovation