Communication Management of Organizational Identity
editOrganizational Identity is to not simply be an organization that provides commodities and services or to take stands on the salient issues of the day, but to do these things with a certain distinctiveness that allows the organization to create and legitimize itself, its particular "profile," and its advantageous position [1]. Any number of companies can offer the same product to the consumer, but it is the objective of communication to illustrate why one specific company should have more sales, growth, and development than the others.
- Communication is both the problem in organizations success and growth, as well as the solution when used effectively and efficiently.
- The ideal image of proper communication the public's perception, what is mainstream and with the times.
- Today image is everything and how you communicate that publicly could lead to potential beneficial or catastrophic events for organizations.
[1] Cheney, George and Christensen, Lars Thoger. "Organizational Identity: Linkages Between Internal and External Communication" (pages 231-268).
Managing communication within an organization
-Communication environment of today
-Dividers of communication in management
-Ideal image of proper identity
-Communication functions towards organizations success
Annotated Bibliography
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http://www.gallup.com/services/170918/organizational-identity.aspx
http://files.eric.ed.gov/fulltext/ED492427.pdf
http://essay.utwente.nl/55524/1/Scriptie_Witting.pdf
https://www.jstor.org/stable/259263?seq=1#page_scan_tab_contents
George Cheney [book source] (10 pages)