Nasri Messarra is an assistant professor and the director of the Master in Information and Communication at the Saint-Joseph University of Beirut, Lebanon. He is also a lecture in digital marketing for the executive MBA blended program at the American University of Beirut.
He works as a Social Media Strategist and Online Marketing Consultant for International (UNDP, EU, Other) and Lebanese organizations.
Recent lectures at International Conferences & Workshops:
- ROGC 2017, "The Use of Fake Profiles on Facebook for Business and Research", GeorgeTown University, June 2017
- LCIS 2016, "Rethinking Marketing Strategies on Facebook", June 2016
- ICTO 2016, "The strength of weak ties on Facebook: a personal branding strategy", March 2016 (Best Paper Award - French track).
- 37th ISMS Marketing Science Conference (2015) hosted by the Johns Hopkins Carey Business School, Baltimore, "Finding Political Network Bridges on Facebook", June 2015.
- Special workshop Strategy & Networks 2014, Paris-Dauphine, "Building reputation vectors using honeypot profiles on Facebook", June 2014.
- International Network for Social Network Analysis (INSNA), Sunbelt 2014, Florida, USA, "Honeypot profiles and malevolent e-reputation attacks on Facebook", February 2014.
- Euras 2012, Slovakia, "Initiating a Network Effect in a Social Network", June 2012.
[1] LinkedIn