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David J. Reibstein

David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. He was previously on the faculty at Harvard Business School, a visiting Professor at Stanford Business School, and INSEAD in France.

He is the former Chairman of the Board of Directors of the American Marketing Association (AMA) and the Executive Director of the Marketing Science Institute (MSI). He has served on the Philadelphia Ballet and the Fleischer Art Institute boards. He is currently the immediate past chair and co-founder of Responsible Research in Business and Management (RRBM).

Professor Reibstein has been researching the economic impact of the brands of nations. In January 2016, he released the inaugural Best Countries report at the World Economic Forum in Davos, Switzerland. In partnership with U.S. News & World Report and WPP’s BAV Consulting, the Best Countries report ranked 80 top nations based on the perceptions of 20,000 global participants. The Best Countries report is released annually in January.

His research focuses on competitive marketing strategies, marketing metrics, branding, and product line decisions, among other issues. He has authored numerous articles appearing in major marketing journals, including the Journal of Marketing Research, Marketing Science, Harvard Business Review, Journal of Advertising Research, Journal of Marketing, and Journal of Consumer Research.

Education

Professor Reibstein received his Ph.D. from Purdue University and his B.S. and B.A. degrees from the University of Kansas.

Bibliography

Books

1983 Cases in Marketing Research (with F. Stewart DeBruicker)
1985 Marketing: Concepts, Strategies, and Decisions
1994 Strategy Analysis with ValueWar (with Mark J. Chussil)
2006 Fifty + Metrics Every Marketer Should Know (P. Farris, N. Bendle and P. Pfeifer)
2006 Marketing Metrics and Financial Performance (with Donald R. Lehmann)
2009 Marketing Management (Koen Pauwels)
2010 Marketing Metrics The Definitive Guide to Measuring Marketing Performance, 2nd ed. (with Paul W. Farris, Neil T. Bendle, and Phillip E. Pfeifer)
2015 Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, 3rd ed. (with Neil T. Bendle, Paul W. Farris, and Phillip E. Pfeifer)
2015 Best Countries, Defining Success and Leadership in The Twenty-First Century (with John Gerzema)
2020 Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, 4th Ed. (with Neil T. Bendle, Paul W. Farris and Phillip E. Pfeifer)
2023 Resilient Marketing (with Brian Gregg, Raghu Iyengar, Mukul Pandya, and Eli Stein)