User:Portfolios atico/ATICO Fakhreldin

ATICO Fakhreldin

History  Established in 1991, ATICO - Fakhreldin Group , is a Jordanian holding company operating in multi-service hospitality management. Its initial inception began by the acquisition and redevelopment of what is now AlQasr Metropole Hotel , a 4-star boutique hotel. Since then, the group has expanded its reach and core business to incorporating over 10 restaurants, cafés and pubs, offering international cuisines, a catering service, and an events management company, in Jordan and the Middle East. 
ATICO – Fakhreldin Group has since had an evident contribution to the local and regional hospitality sector. ATICO - Fakhreldin Group currently owns and operates a 66 room boutique 4-star hotel AlQasr Metropole Hotel , with four outlets; Trattoria, Vinaigrette, and The Qyard . It also runs and manages other international restaurants such as; Fakhr – El Din, Fakhr El-Din Ramallah , Ren Chai , Yoshi , Copas Central, Amigo , Wild Jordan Center, Kebab Express, and Taboula (Cairo, Egypt). Principle ATICO - Fakhreldin Group initially entered the hospitality industry by renovating a 30 room local hotel in Amman, however 20 years later it managed to expand its business in both Jordan and the Middle East. ATICO – Fakhreldin Group’s principle activities involve investing and operating hotels and resorts both under franchise agreement and with its own development plans. It also operates and manages freestanding specialty restaurants, cafés, entertainment spots, clubs and bars and within existing projects e.g. malls, hotels and resorts. ATICO – Fakhreldin Group has a complete event management facility, which includes creating and designing set ups within the provision of entertainment. It also sponsors and hosts various local and international artists.

Objective ATICO – Fakhreldin Group is a hospitality management company, which aspires, to create other novel and innovative concepts in the hospitality services in Jordan and Middle East. ATICO – Fakhreldin Group aims to keeping providing new brands and services to a diverse market by

continually engaging a supportive work environment with teamwork. ATICO – Fakhreldin Group feels confident to continue strongly and steadily while giving back to the community, to support several projects and varied initiatives . 

 Being a hospitality management company not only locally but also within the region undermines its vision. It continuously strives to raise standards for dining and entertainment in order to reshape the perception of the Jordanian and Middle Eastern hospitality industry. 

Its strategies and consistency provide unique concepts and designs.

Services Delivery ATICO to Go menu offers a wide variety of cuisines including Arabic, Italian, Mediterranean, Japanese, Chinese, vegetarian and much more. ATICO – Fakhrelidn Group provides a convenient service with affordable delivery fees.

Working hours: daily from 12pm-11pm, within Amman Municipality. Points and discounts for ATICO Jewels Reward Program are applicable.

Events ATICO – Fakhreldin Group has arranged several event management productions, which were based on themed parties, concerts and weddings. It has also sponsored and hosted various international and regional artists and bands.

Catering ATICO – Fakhreldin Group catering services consist of a variety of cuisines topped with specialized equipment, facilities and services. ATICO – Fakhreldin Group is adamant about its clients' preferences and is able to offer catering services that suite all tastes, as it continues to develop and advance its catering department.

ATICO Jewels Reward Program ATICO Jewels Reward Program is a program primarily used at ATICO Fakhreldin Group with the possibility of extending it to other merchants and shops, in association with Bank al Etihad. The program includes three different cards, Baguette, Marquise and Brilliant. Each card’s benefits vary and all cards can be used in any ATICO Fakhreldin Group outlet at anytime of the year. Besides redemption in ATICO Fakhreldin Group venues and delivery service, cardholders can redeem his/her ATICO Jewels in the "ATICO Market Place" which will be available in the ATICO Fakhreldin Group website shortly, whereby different products such as electronics, holiday packages and other valuable products are available. The redemption of ATICO Jewels does not affect the sustainability or the upgrade of the cards. Supplementary cards for family members can be issued and ATICO Jewels for those cards will be added to the primary card, however, only the primary card may redeem ATICO Jewels . Corporate Social Responsibility ATICO – Fakhreldin Group is involved in a string of obligations based on a strong commitment. It contributes to the economic development of local and regional communities as well as various organizations.

Guests ATICO – Fakhreldin Group has witnessed a number of prominent cliental. Royals, local, regional and worldwide Government Officials, Arab and Foreign actors and actresses, poets and writers have all been part of ATICO – Fakhreldin Group’s valued customers.

Brands AlQasr Metropole Hotel AlQasr Metropole Hotel is a 4-star boutique hotel, with 66 rooms and a view of the capital Amman. AlQasr Metropole Hotel provides personable and affordable 5-star hotel services. The hotel has 5 various outlets. The Hotel is the only hotel that offers smoke-free rooms in Jordan. Trattoria Trattoria with a new and modern atmosphere is an Italian restaurant at AlQasr Metropole Hotel. It is famous for its home made pastas, fish market and meat dishes. Trattoria's terrace fully operates during the summer season. It also has a non-smoking section. Vinaigrette Vinaigrette is situated on the 7th floor of AlQasr Metropole Hotel, has a panoramic view of Amman, with a warm and slick décor. The walls are fitted with natural wood creating a stylish contemporary "lodge" feeling. Vinaigrette offers a live Sushi station with adjoining bars to seat guests. The menu also includes international dishes and delicacies with a wide selection of salads. It has a non-smoking section. The Qyard The Qyard is annexed to AlQasr Metropole Hotel and is a spacious outdoor venue, with a relaxing atmosphere. The Qyard offers light dishes, various drinks and hubbly bubbly that can be enjoyed while listening to lounge music, to create a laid back and entertaining atmosphere. Fakhr - El Din Fakhr - El Din is a Lebanese restaurant in Amman, which specializes, in genuine Lebanese cuisine, offering a wide range menu. The menu includes various oriental mezza, meats and fresh fish and several desserts. A choice of flavored hubbly bubbly is also available. Summer nights at Fakhr - El Din are accommodated outdoors, in an open-air garden. It has a non-smoking section. Fakhr - El Din Ramallah Fakhr - El Din Ramallah in the West Bank, at the Grand Park Hotel, is managed by Fakhr El-Din in Amman and is also run by a fully operational team from Amman. The décor is simple and has an Arabesque touch to it. The outdoor terrace over looks Jerusalem. The restaurant enjoys the same quality and service available in Amman. Ren Chai Ren Chai is a fine dining Chinese restaurant set in an atmosphere that emphasizes elements of nature and contemporary design with seating areas that overlook a refined Asian styled garden. Ren Chai offers a large menu of Cantonese specialties and Szechwan delicacies, which may be served with Chinese cocktails, tea assortments or a selection of other drinks. Summer nights are accommodated outdoors, in a comparably Asian open-air garden. It has a non-smoking section.

Yoshi Yoshi is a contemporary casual and relaxed all day Asian dining experience for all occasions with an interior of wood paneled walls, banquet seating, fine art, a contemporary fireplace and brass and bamboo fittings. The dining experience is complimented by Asian food, like light Dim Sum, authentic Tepanyaki and Asian platters and sushi items that are prepared live at the Sushi bar. The bar’s seating over looks the open kitchen. Yoshi is a relaxing place to lunch, afternoon Japanese tea or dinner. The wooden decked terrace operates when the weather permits. It has a non-smoking section.

Copas Central Copas Central is the latest addition to the ATICO Fakhreldin Group. Nestled away in the old neighborhood of the first circle of Amman, Copas Central enjoys a Latin inspired warm and laid-back feel with funky and hip music. The large bar offers fresh cocktails and drinks and a varied Mediterranean tapas menu with nearby high tables and stools. A large communal table with the distinctive Martinique wallpaper, as a backdrop, overlooks the outdoor terrace. The terrace is open during fair weather and is decorated by a huge pomelo tree and a quaint seating area. Wild Jordan Center Wild Jordan Center is located at Wild Jordan, which overlooks the old city of Amman, the Citadel and the huge Jordanian flag. The center is a work engine run by the Royal Society for the Conservation of Nature, aiming to generate an income for the rural communities of the 8 reserves in Jordan; Yarmouk, Dana, Wadi Rum, Shaumari, Al Azraq, Ajloun, Fifa and Wadi Mujib. Being part of the RSCN, Wild Jordan Center aims to support the locals of the reserves in order to help sustain an income for them and their families. The outlet offers a healthy low fat cuisine. The Wild Jordan Center is completely smoke free. Amigo Pub is a hip pub decorated with a stylish mood, located in one the old streets of Amman. It is a hang out to share drinks, enjoy food and listen to either original rock or funky tunes with an option to play a game of pool or choose from various board games, available upon request. The menu includes a wide range of Arabic mezza, burgers and Tex-Mex varieties offered at affordable prices. A small patio in front of the pub operates during fair weather. Kebab Express is an Arabic healthy fast food outlet and its menu offers many items varying from cold and hot starters, cold and hot sandwiches, hot grills and dessert. The menu’s selection was primarily based on Fakhr El – Din most popular items. Kebab Express is a freestanding restaurant and also has two outlets in Amman’s leading malls; City Mall and Taj lifestyle Center Taboula is situated in Cairo, Egypt, and is a smaller version of the restaurant Fakhr El-Din in Amman. It offers a wide variety of Lebanese mezza, hot dishes and some Egyptian specialties, set in a smart casual atmosphere. Currently there are two branches in Cairo, one in Garden City (Latin America Street) and the other Heliopolis (Ammar Bin Yaser Street).