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Foodland Thailand

Foodland is the first network of 24 hrs opening grocery stores in Thailand. They are all controlled by Foodland Supermarket Co. Ltd., which has Somsak Teraphatanakul as a committee chairman. The Foodland supermarket has been first operated in 1972 and until nowadays.

History

In the year 1972, the grocery store business is very new in Thailand the only groceries store that was available at that time is “Dailyi Lane”. Thus, Mr Somsak Teraphatakul and his partners decided to first open the grocery store named “Pleonchit Supermarket” it is the first 24 hours opening of a supermarket in Asia. After 6 months, Mr Somsak and his partner have made a decision to open the second branches of the supermarket named “Patpong Supermarket” which is located on Patpong road.

Unfortunately, Mr Somsak does not specialise in the field of retail business service in the form of supermarket chains. So he decided to employ a specialist in retail business from Hongkong as a managing director of company services to assist his business to succeed and develop. For the third branch, he decided to buy the supermarket chain “Daily lane” and changed to name to “Foodland” as well as the 1st and 2nd branches.

Took lae dee restaurant

Took Lae dee restaurant, a 24 hours restaurant inside the Foodland supermarket comes with the slogan "Everyone's favorite restaurant". The meaning of the name is "Cheap and good" food. They serves many type of food which is Thai food. Chinese food and American's food. Took Lae dee restaurant has 26 branches, 25 branches in Thailand and 1 branch in Singapore.

Most Recent

The latest branch

On October 15, 2020, Foodland established the largest branch of its business in Nawamin. The new design and features of the space, which had 2,500 square meters, included a logistics Centre, 120 seats for the Took Lae Dee restaurant, Gourmet Primo Co., a division of Bangkok Air Catering (BAC), Grab & Go, and several new services.

Jackson Wang visited Took lae dee

On 19th July 2020, Jackson Wang visited the Took Lae dee restaurant after finished practising "The match 2022" concert. He gave an interview on the EFM radio about his expression on the American fried rice and Corn soup from a Took Lae dee restaurant. He said that "It's so good, it's the best". After this news was published on social media, Took lae dee gained many people's interest.

On 20th July 2020, Took lae dee offered an exclusive promotion named "Happy set" by matching American fried rice and corn soup for only 99 Baht.

Business Crisis during the pandemic

Economic Stimulus

Foodland uses marketing techniques like the “buy one,get one free” campaign.This will be conducted typically once every month to increase sales.

Peg the price

Since the pandemic started, the political problems in Thailand and various countries have led to a skyrocketing increase in cost. Foodland has dealt with many suppliers to peg the price and to help the customers. As well as the butcher that Foodland produces themselves, the large amount of pork is used and whether the cost of the pork is increasing by 30%, Foodland still trying to fix the price.

Took Lae dee the first time losing business

Took Lae dee restaurant has suffered its first loss since opening the shop more than 12 million baht. Due to the lockdown and the seat restrictions and also the increasing cost of the materials Foodland is trying to fix the price to help the customers.

Branch

Currently,Foodland currently has 25 locations:

Foodland-Charansanitwong

Thonglor

Ladprao

Huamark

Phetchaburi

Ramindra

Sukhumvit soi 5

Sukhumvit soi 16

Charansanitwong

Srinakarin

Lak si

Pinklao

Phetkasem

The bright rama2

Ratchada

Patpong

Rama3

Porto Chino Rama2

Phuttamonthon Sai 4

Nawamin

Bangna

Korat

Pattaya Klang

Royal garden plaza

Terminal 21 Pattaya

References

Jitpleecheep, Bangkok Post. (2020, October 14). Foodland to open largest supermarket in Nawamin. https://www.bangkokpost.com. Retrieved September 30, 2022, from https://www.bangkokpost.com/business/2001751/foodland-to-open-largest-supermarket-in-nawamin
-, -. (2020, March 19). REVISITING GREAT STORIES OF THE PAST- THRIVING ON THE COMPETITION. https://www.thebigchilli.com. Retrieved September 30, 2022, from https://www.thebigchilli.com/feature-stories/revisiting-great-stories-of-the-past-thriving-on-the-competition8267851 we
-, -. (n.d.). Foodland Supermarket. https://www.foodland.co.th. Retrieved September 30, 2022, from https://www.foodland.co.th/th-th/reader-64-page.html
Makmek. (2022, July 22). The story of Foodland. https://workpointtoday.com. Retrieved September 30, 2022, from https://workpointtoday.com/the-story-of-foodland/
Sriwong. (2018, June 6). เจาะลึกธุรกิจ “ร้านถูกและดี” ที่พึ่งยามหิว 24 ชั่วโมง - ไทยเอสเอ็มอีเซ็นเตอร์ | รวมเอสเอ็มอีไทย SMEs. ไทยเอสเอ็มอีเซ็นเตอร์ | รวมเอสเอ็มอีไทย SMEs. Retrieved October 7, 2022, from http://www.thaismescenter.com/%E0%B9%80%E0%B8%88%E0%B8%B2%E0%B8%B0%E0%B8%A5%E0%B8%B6%E0%B8%81%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88-%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%96%E0%B8%B9%E0%B8%81%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%94%E0%B8%B5-%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%9E%E0%B8%B6%E0%B9%88%E0%B8%87%E0%B8%A2%E0%B8%B2%E0%B8%A1%E0%B8%AB%E0%B8%B4%E0%B8%A7-24-%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%A7%E0%B9%82%E0%B8%A1%E0%B8%87/
Wichiantanon. (2018, May 8). Foodland’s 24-hour diner Took Lae Dee opens first branch outside Thailand. Foodland’s 24-hour Diner Took Lae Dee Opens First Branch Outside Thailand | BK Magazine Online. Retrieved October 7, 2022, from https://bk.asia-city.com/travel/news/took-lae-dee-open-singapore
K. (2022, July 20). เมื่อ “แจ็คสัน หวัง” หลงรักข้าวผัดอเมริกันใน “ฟู้ดแลนด์” ร้านนี้ดียังไง? Bangkokbiznews. Retrieved October 7, 2022, from https://www.bangkokbiznews.com/lifestyle/1016432