Rakesh Naru is a research scholar at University of petroleum and energy studies . Publications Naru, Rakesh ‘Indian Luxury Industry Challenges and Growth’, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 2. Ver. IX (February. 2018), PP 78-87 http://www.iosrjournals.org/iosr-jbm/pages/20(2)Version-9.html Naru, Rakesh ‘Customer Relationship Management, its importance in building customer relationship in After sales Department for a auto car industry’ ,Journal of Critical Reviews,( JCR) e-ISSN: 2394-5125 ,JCR.2020;7(11):3826-3824, http://www.jcreview.com/?mno=112068 Conference Naru, Rakesh, conference paper ‘Cultural Values in Indian Advertisements vs. Cultural Values in People at the 5th International Conference on Management of Infrastructure, Feb 9-10, 2017 Presented conference paper titled ‘Indian Auto Industry- A Review’, Marketing Converge- Markon, Symbiosis, Nasik https://www.siom.in/latestnews/49 Published 15 articles on topics- customer satisfaction, best customer delight stories, leadership and why appreciation works among others with over 1000 views in Linkedin (2019 & 2020). Recognized as major contributor level 9 in educational portal shiksha.com, with 1 lac viewership of answers.(https://www.shiksha.com/userprofile/3137213) Memberships Reserch Gate :-https://www.researchgate.net/profile/Rakesh_Naru2 Academia :- https://independent.academia.edu/RakeshNaru