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Movie Mylar
A movie mylar or film mylar is a small plastic poster used to advertise a typically 'now showing' film. Often times a movie theatre will place these mylars above the door to the theatre that the film is being shown in. Mylars were also displayed at the ticket booth next to the showtimes. Movie Mylars come is 3 basic sizes. Large, 5 x 25, Medium, 5 X 13 and small, 2.5 x 11. (inches). Movie Mylars were often translucent to allow light to show through. This allowed them to be displayed in a light box or marquee and lit up from behind. Mylar Strips were usually printed on both sides, similar to movie posters of the late 1980s on. This again allowed for better display inside of a lighted box and prevented the art from being washed out. Do to the relative scarcity of mylars they have a strong collector market. Much like their poster counterparts their value rests heavily on the title, with more popular movies demanding higher premiums. Modern LCD and LED technology has been replacing mylars and the need has dropped considerably. Many cinemas are using LCD screens, or even LED TVs to display movies today. Due in part to the change at most cinemas, since 2010 most movie studios have changed to single sided printing, which is much more cost effective. These later mylars are not as nice and less collectible. They are also easier to reproduce.
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