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Brazilian Fashion

Fashion in Brazil reflects the country's rich cultural heritage, historical legacy, and contemporary global influences. From indigenous craftsmanship to modern sustainability initiatives, Brazilian fashion continues to evolve as a dynamic expression of cultural identity and creativity. Media, globalization, and sustainability are pivotal forces shaping Brazil's fashion narrative, contributing to its vibrant presence in the global fashion landscape.

History

Brazilian fashion traces its origins to indigenous practices, where garments made from natural materials reflected cultural identities and environmental adaptations, it has influences from different culture and social groups, from the Europeans that got to Brazil in the 16th century, to the cangaceiros in the 20th century, the history of fashion in Brazil is enormous^[1]. Starting with European colonization in the 16th century, Portuguese styles and fabrics introduced new elements to Brazilian attire, blending with local traditions to create a distinctive fashion heritage. During the 19th and early 20th centuries, Brazil cultivated its own visual identity through clothing, distinct from European fashion centers. This period witnessed the emergence of a Brazilian visuality connected to popular culture, evolving on the margins of society and shaping regional fashion expressions. This unique aesthetic integrated local tastes and social dynamics into wearable forms of self-expression^[2].

Influence of Media and Popular Culture

Media, particularly television and telenovelas, has played a pivotal role in shaping Brazilian fashion trends and consumer behavior. Telenovelas have been instrumental in popularizing fashion styles among viewers, both domestically and globally (Bonadio & Guimarães, 210). Characters in iconic telenovelas like "Dancing' Days" which was broad in 1978 disseminated the disco style in Brazil, "O Clone" is another example of telenovela that inspired numerous fashion trends with its Islamic inspired theme, both shows influenced fashion consumption patterns, illustrating the media's power to endorse and disseminate trends (Bonadio & Guimaraes, 220) Moreover, the influence of digital influencers and celebrities on fashion consumption in Brazil has become increasingly pronounced. These figures serve as powerful endorsers, leveraging their social media presence to shape consumer preferences and drive sales (Souza & Ribeiro, 140). Just like in the 20th century when the magazines dictated fashion and the housewives followed that to the letter to be considered “great women”, in today’s scenarios is the influencers who create fashion and trends in social media (Souza & Ribeiro, 142)

Academic Exploration and Cultural Impact

Academic interest in Brazilian fashion has surged over the past decades, transforming what was once an overlooked field into a rich area of study. Research now explores social dynamics, class distinctions, and gender issues through the lens of fashion (Rainho & Volpi, 214). Institutions across Brazil have expanded undergraduate courses, hosted academic events, and published significant research on clothing and fashion, enhancing the scholarly framework around these topics (Rainho & Volpi, 216).

Sustainability and Ethical Practices

Recent decades have witnessed a growing emphasis on sustainability and ethical practices within Brazilian fashion. Universities and fashion programs are increasingly integrating sustainability principles into their curricula, preparing future designers to embrace eco-friendly practices and ethical manufacturing (Troiani, 62). This shift reflects global trends towards responsible consumption and production in the fashion industry. Robermary (talk) 16:33, 25 June 2024 (UTC)

^ Guimaraes, Maria Eduarda Araujo (2013). "From periphery to centre: Fashion and popular culture in Brazil". Film, Fashion & Consumption. 2 (3): 303. doi:https://doi.org/10.1386/ffc.2.3.299. Retrieved 06/25/2024. {{cite journal}}: Check |doi= value (help); Check date values in: |access-date= (help); External link in |doi= (help); More than one of |pages= and |page= specified (help)
^ Guimaraes, Maria Eduarda Araujo (2013). "From periphery to centre: Fashion and popular culture in Brazil". Film, Fashion & Consumption. 2 (3): 302. doi:https://doi.org/10.1386/ffc.2.3.299. Retrieved 06/25/2024. {{cite journal}}: Check |doi= value (help); Check date values in: |access-date= (help); External link in |doi= (help); More than one of |pages= and |page= specified (help)

[1] Guimaraes, Maria Eduarda Araujo (2013). "From periphery to centre: Fashion and popular culture in Brazil". Film, Fashion & Consumption. 2 (3): 303. doi:https://doi.org/10.1386/ffc.2.3.299. Retrieved 06/25/2024. {{cite journal}}: Check |doi= value (help); Check date values in: |access-date= (help); External link in |doi= (help); More than one of |pages= and |page= specified (help)

[2] Guimaraes, Maria Eduarda Araujo (2013). "From periphery to centre: Fashion and popular culture in Brazil". Film, Fashion & Consumption. 2 (3): 302. doi:https://doi.org/10.1386/ffc.2.3.299. Retrieved 06/25/2024. {{cite journal}}: Check |doi= value (help); Check date values in: |access-date= (help); External link in |doi= (help); More than one of |pages= and |page= specified (help)

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