Website Authority (WA)
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The website authority (WA) is measured by hundreds of factors that Google uses to determine the search engine ranking of website.One particular that has taken on great importance over the years is the domain authority of a website. Website authority is the most accurate representation of the search results landscape and a key to understanding why certain websites rank higher than others. Higher WA sites perform better than lower WA sites. As a result, there’s a direct correlation between high WA scores and higher rankings.