User:Serwa27/sandbox

Digital Branding

Digital branding is a concept created by the experience individuals have of that particular brand products. That concept reflects the personality of an organization, product, service and visual identity. Social media interactions and expressed views are an influential means of communicating various brands, with the intention to increase profit. Loyalty to a particular brand is created, by the attraction of the computer game, which will encourage and direct the intention future brand purchases of the player. The manufacturers increased profit is also generated by the advertisement, presentation and promotion of their brand of products throughout computer games. There is also the advertisement of further applications, designed to enhance the player’s progress through each game. There is a new innovation called co-creation, where the computer 'game' is continuously evolving, changing as a result of the players actions and editors' direction. Co-creation is therefore a form of private and collective incentives to match the player’s needs. Each game is mentally intensive for the player and demands continual access, such games can be everlasting. Even less intensive games can lead to gaming addiction, starting the player on a downward path. Too successfully progress through the game the player is persuaded to purchase more and more application software. The conflict being; the manufacturer gaining financial rewards for the corporations, from the people who are easily persuaded or obsessed, and could become future addicts. This raises serious ethical issues and brings in to question of corporate social responsibility to the players. Players are known to become addicted, reflected by their obsession to progress through the different levels of each game.