Net Neutrality is the concept that no one corporation should have the capability to isolate web traffic for their purposes by augmenting (through the purchase of faster web site speed capabilities that would gain their competitive advantage over those corporations and domain hosts unable to do so), by hosting faster web speeds on their particular sites. Using Video Hosting as an example, powerhouse web enterprises such as Netflix could have the capability to purchase rights to faster site speeds that, in example, Hulu may not have the ability to purchase. In that, users would be more likely and prone to want to visit such sights that allow faster broadband speeds, such a Netflix, thereby naturally directing traffic and business to that ISP, website, and market competitor.
Ironically, Netflix is a staunch advocate AGAINST web neutrality, taking a stand on Internet Slowdown Day (mid January 2014), showing users what an internet that provides discretionary server speeds to preferred corporations would be like. Other web giants that stood in opposition to the idea of a Non-Neutral web showed their support of the concept of Web Neutrality by having a continuously "LOADING" CIRCLE in the top left corner of the pages of their websites. The concept of Web Neutrality is also political--the FCC and Federal Government have been weighing in on the debate since early in the millennium. Many posit that an internet devoid of Web Neutrality would take away the very even plane entrepreneurial opportunity that is the design and nature of the Internet.
In Mid September, these "Loading" wheels spun all day on many websites, indicating what a "Non-Neutral" Net experience would be like.
