Dekho.com.pk
Type of site
Classifieds
Available inUrdu, English
URLhttp://dekho.com.pk
CommercialYes
Registrationnone
LaunchedNov 14, 2011
Current statusActive

Dekho.com.pk is a classified advertisements website operating in Pakistan.

It has sections dedicated to private & business advertisements for cars & vehicles, property, electronics, home and personal items, sport & hobby items and jobs, among others.

Classified advertisements are currently placed on Dekho.com.pk free of charge and remain on the site for a period of 180 days. Dekho.com.pk is available in English and Urdu.

The name "Dekho" comes from the Urdu term "دیکھو" (dekko), meaning "to see" or "look"[2] . Launched in October 2011, the vision behind Dekho.com.pk is to make online trading of second-hand items easier and more efficient, as well as to provide a space for small and medium sized enterprises to place themselves on an online market[3] .

Geographic scope

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Dekho.com.pk operates solely within Pakistan, with a target audience of approximately 25 million internet users (as of January 2013)[4] .

Media Coverage & Recognitions

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In June 2012, Dekho.com.pk was endorsed in an article by The Express Tribune[5] , the first internationally affiliated newspaper in Pakistan[6].

In June 2012, Dekho.com.pk's launch in Urdu was covered by The Nation[7] , the most quoted Pakistani newspaper internationally[8] .

In July 2012, Dekho.com.pk was featured in an story by Technology Times[9] , a prominent Science and Technology newspaper in Pakistan[10] .

In Aug 2012, Dekho.com.pk was featured in an article by The Daily Times, providing statistics on the sale of second-hand items in the cities of Islamabad and Rawalpindi[11] .

References

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  1. ^ "Dekho.com.pk Site Info". Alexa Internet. Retrieved 2013-01-14.
  2. ^ "Dekko". Wikitionary. Retrieved 14 January 2013.
  3. ^ "'Dekho' in Urdu language". The News Tribe. Retrieved 16 January 2013. {{cite web}}: External link in |publisher= (help)
  4. ^ "Internet in Pakistan". Wikipedia. Retrieved 17 January 2013.
  5. ^ "Sold!: Classified websites make a perfect landing..." The Express Tribune. June 15, 2012. Retrieved 16 January 2013.
  6. ^ "The Express Tribune". Wikipedia. Retrieved 14 January 2013.
  7. ^ "Free classified website". The Nation (Pakistan). June 16, 2012. Retrieved 16 January 2013.
  8. ^ "The Nation (Pakistan)". Wikipedia. Retrieved 14 January 2013.
  9. ^ "Dekho.com.pk – innovation of selling, buying". Technology Times, Pakistan. Retrieved 16 January 2013.
  10. ^ "Technology Times". Technology Times, Pakistan. Retrieved 16 January 2013.
  11. ^ "Online second hand trading hubs of Pakistan". The Daily Times, Pakistan. Retrieved 16 January 2013.
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