Sach Kukadia was born in North West London. He is the second child of PD Kukadia and Ani Vara.
PD, an immigramt from kenya was a shareholder of Pepe jeans and responsible for the brands global growth.
Sach Kukadia, co-founded SECRETSALES.com in 2007 with his brother Nish at the tender age of 23.
SECRETSALES.com is the UK’s largest flash sales destination selling 1600 designer brands at up to 70% off. It has amassed 5+ million registered members and in 2015 the company turned over £47 million.
The business is currently headquartered in Aldgate and has grown to employ over 150 people. With 9 photography studios the company shoots over 2500 images on a daily basis and sells a product on their site every 15 seconds.
The company partnered with eBay in 2010 and thereafter raised £18 million from a syndicate of leading European Venture Capital firms from 2012 onwards. The company was finally acquired by Exponent Private Equity in Feb 2017.
Sach recently executed a Management Buy Out of the company in March 2018 alongside his brother and new Investor the Big Ideas Group which puts the founders back in the driving seat.
Sach has been awarded the following accolades:
Debrett’s 500 Most influential in Great Britain (2015 & 2016) - The Sunday Times Top 100 BAME Leaders in Business 2016 - Houses of Parliament Etail Power List top 50 (2015 & 2016) - Drapers and Retail Week Entrepreneur of the year 2015 - Asian Achievers Awards Fashion Entrepreneur of the Year 2014 - Great British Entrepreneur Awards
SECRETSALES.com has been awarded the following accolades:
AA Business Awards 2017: Winner, Best Online Retailer Drapers Digital 2016: Winner, Best PurePlay Retailer under £50m Online Retail Awards 2014: Winner, Mid-Sized Retailer Online Retail Awards 2014: Winner, Department Store of the Year Lloyds EA Business Awards 2014: Winner, Business of the Year
SECRETSALES.com is part of the ‘Future Fifty’ program as chosen by 10 Downing Street and Tech City. It was also hand selected by the London Stock Exchange to join their ‘Elite’ program in 2014.
SECRETSALES.com advertises on TV sponsoring Friends on Comedy Central, Reality shows E! Entertainment and Primetime hours on the Lifetime Channel.