Gabe is the man
Edits
- S. J. Clarke Publishing Company. I recommended that the author puts sources in the second paragraph. There is lots of information that isn't general knowledge that is un-cited.
- Perth railway station, Scotland. Added comment saying that the opening paragraph needed to be more clear and specific.
| This user is a student editor in Wikipedia:Wiki_Ed/James_Madison_University/Critical_Reading_and_Writing_(Spring_2016). Student assignments should always be carried out using a course page set up by the instructor. It is usually best to develop assignments in your sandbox. After evaluation, the additions may go on to become a Wikipedia article or be published in an existing article. |
References: http://dailycoffeenews.com/2016/01/28/death-wish-dream-comes-true-with-super-bowl-ad/
http://www.foxnews.com/leisure/2016/02/02/death-wish-coffee-wins-super-bowl-commercial/
http://www.cbsnews.com/news/super-bowl-50-commercials-intuit-quickbooks-death-wish-coffee-ad/
http://www.cnweekly.com/articles/2016/02/28/news/doc56ce011463664597656174.txt
http://money.cnn.com/2015/11/16/smallbusiness/super-bowl-intuit-ad-contest/
https://www.youtube.com/watch?v=MqFDb48dFM4&feature=youtu.be
http://www.cnweekly.com/articles/2016/02/28/news/doc56ce011463664597656174.txt?viewmode=fullstory
Annotated Bib
Daily Coffee News- Citation: Brown, Nick"Death Wish Dream Comes True with Super Bowl Ad." Daily Coffee News by Roast Magazine Death Wish Dream Comes True with Super Bowl Ad Comments. 2016. Accessed March 02, 2016. http://dailycoffeenews.com/2016/01/28/death-wish-dream-comes-true-with-super-bowl-ad/.
Summary: In this source, Roast Magazine updates the world about Death Wish Coffee’s dream come true. In the article it talks about how the small business won the Small Business Big Game contest which allowed them to air their commercial at the Super Bowl for free. It talks about when Mike Brown founded the business and vaguely talks about how the company has grown.
Usefulness: We could use the article as a start to continue our research on the company. It includes a link to the Small Business Big Game contest which would allow us to expand on how and what exactly Death Wish Coffee won. The source included the creator of the company and when it was founded.
Credibility: It’s in Roast Magazine. This is a magazine dedicated to updating the success of different brands/companies of coffee
Forbes- Citation: Adams, S. (2016, February 9). Meet The Entrepreneur Behind The Death Wish Coffee Super Bowl Ad. Retrieved March 02, 2016, from http://www.forbes.com/sites/forbestreptalks/2016/02/09/meet-the-entrepreneur-behind-the-super-bowl-coffee-ad/#226cedf21725
Summary: Interview between the owner and founder of Death Wish Coffee, Mike Brown, and a Forbes Staff member about how He built his business, how he marketed Death Wish before the super bowl ad, and what it has been like since the ad was shown.
Credibility: It is forbes magazine
Usefulness: Talks about the company’s beginning, struggles financially, how the name of the the coffee brand originated, what makes the coffee so strong from a roaster’s pov, the marginal gains from a bag of coffee, how the company got involved in the super bowl commercial contest and how the contest worked, how the commercial was created and by whom it was created, and sales after the super bowl plus future plans.
Huffington Post- Campbell, Andy. "Death Wish Coffee: 'World's Strongest' Cup Claim Put To The Test." The Huffington Post. TheHuffingtonPost.com, 20 May 2013. Web. 02 Mar. 2016. The Huffington Post is a very creditable newspaper that is world renowned. The author is well educated on the topic and is not trying to be bias at all. We can use this source in our wiki article to highlight what it tastes like and a professional’s thoughts on the blend. In this source, Andy Campbell from the Huffington Post gives his review on Death Wish Coffee. He describes the coffee as “a wolverine riding an intercontinental ballistic missile over the Grand Canyon into my face”. Obviously this article has a sense of humor to it but Campbell provides his opinions about the taste and caffeine buzz
Fox News Citation: "Death Wish Coffee Wins a Super Bowl Commercial." Fox News. February 02, 2016. Accessed March 02, 2016. http://www.foxnews.com/leisure/2016/02/02/death-wish-coffee-wins-super-bowl-commercial/.
Summary: In this article, it first describes the company winning the Super Bowl competition. It talked about how many companies Death Wish beat. The article then continued to talk about the founder Mike Brown and what made him want to create this strong coffee brand. It described the design of the coffee bag. Fox also touched on how much the brand sells every single day and talks about how the number should increase after the Super Bowl commercial airs which Brown then hired two more people. The end of the article talks about how Death Wish was the second company to win this competition
Credibility: It was aired and published on Fox and shows that it has no biased information
Usefulness: Continues to describe the Super Bowl competition. This article goes into a little bit more detail of what the company had to do to win the competition. It talks about where the founder is from and why he created this coffee. It also states how many employees this small business has and how much coffee they sell daily.
4. New York Times Mckinley, Jesse. "After the Super Bowl, Death Wish Coffee Might Need Its Own Brew to Keep Up." The New York Times. The New York Times, 05 Feb. 2016. Web. 02 Mar. 2016. Summary: This article highlights the nuts and bolts of the company. It provides info on the Inuit contest that they won along with other information surrounding the company such as their beginnings and controversies. Usefulness: We will use the info in this source
Credibility:
5. CBS News:
A: Citation - Small Coffee Business Scores Big With Free Super Bowl Ad. (2016, January 28). Retrieved March 02, 2016, from http://www.cbsnews.com/news/super-bowl-50-commercials-intuit-quickbooks-death-wish-coffee-ad/The terrydactyl (talk) 14:15, 4 March 2016 (UTC)