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Dean M. Peterson

Dean McCormack Peterson (1931-2004) was one of America’s most important inventors and was responsible for two of history’s largest consumer photography revolutions: the Kodak Instamatic^®. Camera, introduced in 1963, and the panoply of “point-and-shoot” cameras introduced in the late 1970s. Both of these inventions had a huge impact on consumer photography, and nearly every snapshot taken since the mid-1960s, and virtually every photo of any kind since the 1980s, have benefited from Peterson’s pioneering work.

Background/Education

Peterson was born and raised in South Dakota. He graduated from Aberdeen Central High School (South Dakota) in 1950 and attended Northern State College for two years before transferring to the South Dakota School of Mines and Technology. He went to work for Eastman Kodak after earning a BS from Mines in 1954, marrying his high school sweetheart and serving two years in the Army at the end of the Korean War. He later received a Master's Degree in Mechanical Engineering from the University of Rochester (in 1963).

The Instamatic^® Revolution

Peterson’s invention and development of the Instamatic camera at Eastman Kodak in the 1960’s heralded an unprecedented explosion in amateur snapshot photography. With over 70 million units sold by 1970, there were very few American households without an Instamatic. Based on the simple idea that loading and unloading the film in a camera ought to be a one-step process, the development of the drop-in film cartridge and a line of easy-to-use cameras for it was a phenomenon. Not since George Eastman’s introduction on the original Kodak Box camera had there been such a spike in the industry.

The "Point and Shoot" Revolution

In the 1970’s Peterson was principally responsible for the innovations that made possible the “point and shoot” camera revolution that extends into the 21st century. Autofocus, off-the-film metering, auto-film-advance and built-in self-quenching electronic flash: all were featured on the “Project Beehive” camera developed by Peterson and his team of engineers and introduced by Honeywell at photokina in 1972. The technologies from the “beehive” camera continue to resonate throughout the photography, digital photography, cinematography and video industries. Honeywell never introduced the camera to the market, but successfully sued other camera manufacturers who did so for infringement of Peterson's autofocus and light metering patents.

Awards and Recognition

For his accomplishments in the field, Peterson was one of four people named Fellows of the Society for Imaging Science and Technology in 1975 (another inductee that year was Ansel Adams). He also received accolades from the American Society of Mechanical Engineers, the Society of Photo-Optical Instrumentation Engineers, the Society of Plastics Engineers and the Triangle Fraternity of Engineers and Architects. He received the Distinguished Alumni Award from the South Dakota School of Mines and Technology in 2000 and was named to Aberdeen Central’s Hall of Fame in 2007, together with former Senate Majority Leader Tom Daschle and Apollo spacecraft guidance system designer John Miller.

Beyond Photography

Peterson’s influence went beyond the photography industry. He was responsible for the development two of most successful products in the history of Fisher-Price Toys, their childproof audiocassette recorder and phonograph player, both introduced in the early 1980s. He designed a number of important advanced products for the medical industry, and developed a variety of patented methods for improving manufacturing processes, saving manufacturers tens of millions of dollars over the course of his career. He developed the first and only successful 3D consumer camera, the first high-speed video camera for scientific motion analysis, and provided the mechanical design for the world’s first tablet computer. Overall, nearly 80 patents bear his name.

Throughout his life, Dean’s recreational passions were fly-fishing and golf. Given his personality and talents, it isn’t surprising that he invented advanced products for both. According to Peterson, his favorite invention was the Morgan Reel™, a single-action fly reel named after his father-in-law, Morgan Drake, featuring a unique, infinitely-variable drag mechanism which can never be damaged by sand or grit, superior ergonomics, and the ability to operate either with the characteristic “click” familiar in most fly reels or completely silently.