Umar J. Qureshi (born Umar Javaid Qureshi;[4] December 15, 1977; is a Pakistani Entrepreneur, Social Media Consultant, Speaker, and Internet personality.[5][6][7] He is a co-founder of the online magazine Folklore Magazine and Food Forum, Foodies Family.[1][8] First known as a food critic who happended to be first to start a business in the family, is now more known for his work in digital marketing and social media as the chairman of Lahore-based communications company Folklore Magazine,[11] and as Partner of online clothing business, Fatymah Clothing.[12][13]