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WikiProject United States Public Policy.

GU CCT

This user is a master's candidate at Georgetown University in the Communication, Culture and Technology program.

WF

This user is attends or attended
Wake Forest University.

This user attends or attended
Virginia Tech

This user watches ESPN way too much!

Hello and welcome to my Wikipedia User Page, My name is Wendy Ferguson and I am currently a second-year Masters of Arts Candidate in Georgetown University’s Communication, Culture and Technology program. I am a consumer behavior and marketing professional with experience in many segments of the consumer-marketing sector including food, fashion and personal hygiene / wellness products. The focus of my academic research and professional assignments is on developing a comprehensive approach to all aspects of social communications and technology to develop greater competence in and familiarity with the latest and most effective media technologies and socio-cultural models. My goal is to return to the field of marketing upon conclusion of my degree with a new organizational and strategic focus whereby I help consumer brand companies in creating strategic models that support both economic goals and social and cultural viability objectives whether they be a greater focus on healthier products for human consumption or ones that impact the environment in a more ecological way. I can be reached through Hoya Mail at wdf5@georgetown.edu.

About Me

I am a marketing professional with the ability to communicate product value to consumers, build new interaction platforms that meet evolving consumer needs and revitalize consumer relationships with established brands. I bring new insights to organizations by observing human behavior and developing a fundamental understanding of how people interact physically, mentally and emotionally with ideas, products, and services. I create collaborative solutions that build both internal morale and external awareness through compelling narratives that strengthen the corporate culture, reinforce consumer values and drive economic value for all involved. For a more detailed discussion, I invite you to visit my LinkedIn page.

Professional Summary

I am a multi-disciplined expert capable of playing a unique role at the intersection of creativity and technology, an experienced strategic manager with technology credentials who can best assess how to calibrate imagination with systems thinking; a marketing technologist who can help organizations synthesize analytical patterns with experiential curiosity. In today’s digital ecosystem, optimizing the evolutionary demands of consumer engagement requires a deep appreciation for the foundational elements of marketing and a studied approach to pioneering technology platforms, a multi-disciplinary leader with agile project management and interactive social-networking skills and the innovative capacity to blend these two talents into sustainable business solutions. With my professional and educational experience, coupled with my disciplined curiosity, I am uniquely positioned to help organizations facilitate their transition into the high-velocity economy of the future. My ability to communicate across disciplines while maintaining the importance of the consumer relationship is my primary value to employers, clients and consumers.

Education

GEORGETOWN UNIVERSITY – Washington, D.C. (2010 – 2012). Graduate School of Arts & Sciences: The Communication, Culture and Technology Program. Masters of Arts Candidate, Technology and Society Cluster.