"Title Section Into Darkness" Revisit
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- The film title, Star Trek Into Darkness, is grammatically ambiguous in light of traditional use of the series title Star Trek and raised questions concerning the stylistic intent of the title's authors with respect to possible interpretations of the title's constituent structure and orthography.[1][2][3][4][5][6] Trek can now function as verb, and due to the lack of demarcating colon, Into Darkness may no longer imply a subtitle to the series title Star Trek but instead be part of the phrase Trek Into Darkness.[1][2][3][4][5][6] In regard to prior Star Trek film titles, star Simon Pegg dictated "How do you get past the curse of the ":"? You get rid of it altogether. Trek ain't a noun, it's a verb. STAR TREK INTO DARKNESS MAY 2013"[7] Paramount's initial marketing synopsis used Star Trek Into Darkness as a declarative phrase and began: "In Summer 2013, pioneering director J.J Abrams will deliver an explosive action thriller that takes Star Trek Into Darkness."[8][9] In reference to a webcomic lampooning a lengthy debate over the title's orthography[10], The Daily Dot writer Kevin Morris characterized the situation as "a swirling maelstrom" and recognized director J.J. Abrams' propensity for clever marketing tactics, speculating that "perhaps Abrams knew what he was getting into when he gave his film such a grammatically bizarre title."[6]
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