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| Available in | Chinese |
|---|---|
| Founded | 26 May 2006 |
| Headquarters | Changsha, Hunan, |
| Chairman | 聂玫(Nie, Mei) |
| CEO | 丁诚(Ding, Cheng) |
| Industry | entertainment |
| Products | Mango Hi Q |
| URL | mgtv |
| Current status | Online |
Mango TV (simplified Chinese: 芒果TV) is a Chinese internet enterprise operated by mgtv.com Corporation.[1] Mango TV was established on May 26, 2006 in Changsha, Hunan and later decided to use 'Mango TV(Internet TV, PC, Phone and Pad)' as their video platform branding title in 2008.[2] Mango TV specializes in creating online videos and is an online platform providing all of the content in TV channels, videos and news from Hunan Broadcasting System and Hunan Satellite TV. Its current headquarter is located in Golden Eagle Movie&TV Cultural City, Changsha, Hunan, China. Mango TV provides audience with all kinds of content including films, TV series, music, cartoons and entertainment.
On April 31, 2016, Mango TV was reported to have 39 million daily active users on its website, with the content from Hunan Satellite TV only containing 38% in all that Mango TV has produced.[3]
History development
editMango TV was established on May 26, 2006, in Changsha, Hunan, by Ruobo Zhang, the former Mango TV Chairman&CEO.[4][5]
On April 20, 2014, the original Mango TV and Golden Eagle website were integrated into the only online video platform which exclusively holds all of Hunan Broadcasting System and Hunan Satellite TV's content and enjoys their copyright works, also known as 'Mango Exclusive Broadcast'.[6] In October 2014, Mango TV created first self-produced network drama 'Huayang Jianghu'.[7]
In 2015, Mango TV has experienced a shift from 'Exclusive Broadcast' to 'Unique Content', during which period they have reached to 60 million users on the platform. [8] In October 2015, Mango TV built collaboration and signed a memorandum with BBC World to seek for opportunities on more co-production and global market.[9]
On New Year Countdown Night 2014 held by Hunan Satellite TV, Mango TV launched five-screen live broadcast mode, allowing audience to select different cameras and angles to watch the celebration.[10]
Content
editMango TV originals
editMango TV originals refers to work or content that is produced by Mango TV itself, compared to a large proportion of content that it exclusively broadcasts from Hunan Satellite TV.
Drama
editIn October 2014, Mango TV's first self-produced network drama 'Huayang Jianghu' debuted, which featured ancient Chinese world and costumes and starred young idols.[11] In late 2014, Mango TV produced the second drama 'Jinpai Hongniang'. The drama featured fixed cast compared to previous network dramas which are more likely to present with different actors. [12]
Network show
editIn 2015, Mango TV produced the first interactive network live show 'Perfect Holiday', featuring normal young participants living in the same house. [13]The production used multi-slot cameras which enabled audience to watch the show with different angles of rooms. Later in July 2016, 'Perfect Holiday 2' debuted with more rooms in different themes. It added new IP cameras that would follow the participants all the time, which increased the sense of entertainment.[14]
Later in 2015, Mango TV introduced 'the Million Second Quiz' from NBC, hosted by Kevin Tsai. Keeping the main sections of the show, Mango TV added new online interactive Q&A. [15]
In 2016, sponsored exclusively by JD.com, Mango TV produced 'Crime Scene'. It is originated from Korea show and featured content in both thrill and humor.[16]
Hunan satellite TV
editWith 'Mango Exclusive Broadcast', Mango TV provides all the content from Hunan Satellite TV exclusively. Some of the notable shows are as follow:
Product
editMango Hi Q
editMango Hi Q is a HD IPTV set-top box(STB) which enable users to request TV programs, movies, music and games.
It enjoys the copyright works of Hunan Satellite TV and Mango TV.[17] Users can use Mobile App Wechat to search for video content and watch them on Television.
Finance
editOn June 23, 2016, Mango TV has completed series B funding with nearly 1.5 billion. [18]
Its estimated value now is 13.5 billion and was planning to go public in 2016. [19] But the plan failed and Mango TV ended up in being included into Happigo Home Shopping Co. Ltd, going public with other six companies.[20]
Critics stated that it would be better for Mango TV to obtain fully-controlled operating authority. With Hunan Broadcasting System owning more than 50% shares, it's hard for Mango TV to make decisions all by itself.[21]
References
edit- ^ "About Us_mgtv.com". mgtv.com. Retrieved 15 October 2016.
- ^ "公司信息_湖南快乐阳光互动娱乐传媒有限公司(About Us_mgtv)". Mango TV. Retrieved 15 October 2016.
- ^ Wang, Xiaoyi. "芒果TV：出资超一亿 做内容孵化平台_网易财经". 21jingji.com. Retrieved 22 October 2016.
- ^ "芒果TV_创业公司_新芽(Mango TV_startup_newseed)". newseed. Retrieved 22 October 2016.
- ^ "张若波 湖南快乐阳光互动娱乐传媒有限公司CEO_经济频道_央视网(cctv.com)". jingji.cntv.cn. Retrieved 22 October 2016.
- ^ Cao, Jie. "芒果TV的独播战略(Mango Exclusive Broadcast)_". Baidu Wenku. Retrieved 15 October 2016.
- ^ Zhang, Chun. "芒果TV打造马栏山出品 自制剧《花样江湖》(Mango TV produced the first network drama 'Huayang Jianghu)". Xinhua Net. Retrieved 15 October 2016.
- ^ Yang, Lei. "丁诚+芒果tv 除了独播，还有什么？". Economic Weekly. Retrieved 22 October 2016.
- ^ "BBC Worldwide, China's Mango TV to Explore Co-Productions". The Hollywood Reporter. Retrieved 22 October 2016.
- ^ Zhang, Zhen. "芒果TV创新网台互动模式 多屏全景直播小年夜春晚". Rednet.com. Retrieved 22 October 2016.
- ^ "芒果TV首部定制剧《花样江湖》顺利杀青(图)-新华网". ent.news.cn. Retrieved 22 October 2016.
- ^ "芒果TV电影级标准拍网剧 《金牌红娘》破千万_网易娱乐". ent.163.com. Retrieved 22 October 2016.
- ^ "芒果TV粉丝经济《完美假期》成网生综艺标杆_厂商动态-中关村在线(Mango TV's fans economy: Perfect Holiday)". news.zol.com.cn. Retrieved 22 October 2016.
- ^ "芒果TV《完美假期2》开播 内容营销全面升级备受瞩目('Perfect Holiday' debuted, making progress on content marketing)". ent.ifeng.com. Retrieved 22 October 2016.
- ^ "芒果巨制《百万秒问答》启动 蔡康永主持". ent.sina.com. Retrieved 22 October 2016.
- ^ "京东金融携手芒果TV《明星大侦探》开启战略合作第一步_滚动播报_光明网". e.gmw.cn. Retrieved 22 October 2016.
- ^ "真我个性年轻优选 芒果TV定制款芒果嗨Q H5重磅上市_网易数码". digi.163.com. Retrieved 22 October 2016.
- ^ "芒果TV宣布完成近15亿元B轮融资". finance.sina.com.cn. Retrieved 22 October 2016.
- ^ "估值近135亿元 芒果TV为何放弃单独上市". tech.ifeng.com. Retrieved 22 October 2016.
- ^ "芒果TV独立上市流产背后：湖南卫视综艺节目难再一家独大". techweb.com.cn. Retrieved 22 October 2016.
- ^ "调令芒果TV借壳上市，湖南广电还要绝对控股多久？_网易财经". money.163.com. Retrieved 22 October 2016.