Alter Marketing

Véase Álter ego para desambiguación Véase Marketing[1] para desambiguación

Álter proviene de la combinación de las palabras alter ego (que traducido del latín es "el otro yo" o "un segundo yo") y Marketing, según Philip Kotler es «el proceso social y administrativo por el que los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios», aunque consideramos esta segunda definición más acorde con el concepto de Marketing "como una filosofía de la dirección que sostiene que la clave para alcanzar los objetivos de la organización reside en identificar las necesidades y deseos del mercado objetivo y adaptarse para ofrecer las satisfacciones deseadas por el mercado de forma más eficiente que la competencia."

Alter Marketing es una nueva estrategia de Marketing que se define a partir de las necesidades biológicas, psicológicas, sociológicas y filosóficas, mientras que las tres primeras forman parte del NeuroMarketing y son de gran ayuda para las principales funciones de captación, retención y fidelización, el Álter Marketing pretende ir más allá, no solamente logrando una conexión con los estímulos internos de la persona que busca satisfacer más que una necesidad material o psicológica de manera personal o familiar, sino en un enfoque global, donde se busca que la empresa y el cliente o consumidor busquen una mejora humano-social que ayude al desarollo del colectivo en sí.

En la actualidad, hay empresas que fabrican productos que contribuyen a salvaguardar los recursos renovables y en ese sentido genera un insight importante en el consumidor porque le da un valor al producto más allá del mismo producto y los beneficios que propone el Neuromarketing, pues este se basa en la percepción del producto/servicio pero aún a nivel de venta. En este punto, el ÁlterMArketing pretende romper ese esquema que aún permanece a nivel de productos desde un punto de vista objetivo y con mayor trascendencia.

ÁlterMarketing es la oportunidad de que el cliente o consumidor pueda sentir, ver, palpar y constatar de que lo que ellos no pueden hacer por sus distintas actividades, las empresas lo hacen apostando por grupos humanos para que mejoren su desarrollo. El cliente se convertirá en un "héroe", su álter ego será activado, y comprenderá que más allá de la obtención de un producto, estará siendo parte activa de esta transformación y mejora de su sociedad. Los grupos a ser apoyados no necesariamente deben ser grandes, pero sí con calidad humana para lograr el objetivo.

Desde este punto, las alianzas estratégicas con grupos de emprendimiento y de todo tipo que busque mejorar al ser humano y que este se convierta en una constante de desarrollo serán vitales, y esto generará una percepción favorable de los clientes hacia la empresa y si una de las funciones del Marketing es fidelizar, entonces se habrá logrado el fin.

Speedy deletion nomination of User:Alter Marketing

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A tag has been placed on User:Alter Marketing, requesting that it be speedily deleted from Wikipedia. This has been done under section G11 of the criteria for speedy deletion, because the page seems to be unambiguous advertising which only promotes a company, product, group, service or person and would need to be fundamentally rewritten in order to become encyclopedic. Please read the guidelines on spam and Wikipedia:FAQ/Organizations for more information.

If you think this page should not be deleted for this reason, you may contest the nomination by visiting the page and clicking the button labelled "Click here to contest this speedy deletion". This will give you the opportunity to explain why you believe the page should not be deleted. However, be aware that once a page is tagged for speedy deletion, it may be removed without delay. Please do not remove the speedy deletion tag from the page yourself, but do not hesitate to add information in line with Wikipedia's policies and guidelines. If the page is deleted, and you wish to retrieve the deleted material for future reference or improvement, then please contact the deleting administrator, or if you have already done so, you can place a request here. ///EuroCarGT 21:07, 13 August 2014 (UTC)

August 2014

Your account has been blocked indefinitely from editing Wikipedia because it appears to be mainly intended for publicity and/or promotional purposes. If you intend to edit constructively in other topic areas, you may be granted the right to continue under a change of username. Please read the following carefully.

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