/* Bienalto */ new section
editBienalto was a consulting firm based in Australia with offices in Sydney and Melbourne. Founded in 2000 by Hurol Inan, the company was specialised in web analytics, user experience design and customer dialogue programs.
The company has started business as a specialist web analytics consultancy based on the principles laid out in the first book authored in the subject: 'Measuring the Success of Your Website' by Hurol Inan.
Until 2008, the company has traded as as Hurol Inan & Associates and changed its name to Bienalto with the tag line of 'Your Business. New Heights'. Bienalto is a made up name by a Sydney based branding agency called Known to combine two Spanish words 'bien' and 'alto' meaning 'good' and 'height'.
In 2012, Bienalto was acquired by WPP and remained as a solo business until it was merged with Wunderman to become Wunderman-Bienalto in 2015. In 2019, WPP merged Wunderman and JWT networks globally. As a result, Bienalto name was dropped from the company name in Australia and the CEO and minority shareholder, Hurol Inan exited the business.
Bienalto and Wunderman-Bienalto have served several major Australian corporations from retail to finance and state and federal government departments. Hundreds of people have worked at Bienalto during this time. For many, it was their first jobs and joined the company through its successful graduate program in collaboration with Sydney University's Design Computing Course.
Bienalto resided at a serviced office in Sydney's famous Chifley Tower [Tower], then moved to its own offices firstly at 35 Buckingham Street, Surry Hills and then 50 Stanley Street, Darlinghurst and finally moved to a freestanding warehouse conversion building named as Bienalto House at 165 Riley Street, Darlinghurst. The building still carries this name.