KatanaBeatsPaper

Greetings && Assignment Reminder

I look forward to seeing your 3-5 articles ideas, as well as a link to your critical evaluation of an existing Wikipedia article related to the class with suggestions for improving it on the article's discussion page. You can post those under this comment (make sure to add a semicolon to indent your comment to the right). Once you have posted these, please be sure to let me know on my talk page in the section I set up for these two assignments.--Theredproject (talk) 21:10, 21 September 2011 (UTC)

I wrote suggestions to two article's discussion pages.VFX creative director and N. W. Ayer & Son I also finished the summary of two article choices, and its posted on my talk page.KatanaBeatsPaper (talk) 23:37, 5 October 2011 (UTC)

My topics for the research on my talk page. Aking174 (talk) 05:25, 6 October 2011 (UTC)

Articles for Main Assignment

• VFX creative director
• Quentin Fiore
• N. W. Ayer & Son
• William Caslon
• Vincent Figgins

Topics Summary

William Caslon was born in 1692 in Cradley, Worcestershire. He began working as an apprentice of a London engraver of barrels and gunlocks, later he would open his own shop utilizing his engraving skills and more. He was persuaded into taking up type design, by a printer named William Bowyer. After being persuaded, Caslon began designing typefaces finding immediate success.

Caslon eventually gained more success and popularity as he developed his down type face. This type face was well-known for its contrast between its thick and thin strokes, while not very creative; his type face was found visually appealing and very easy to read. Caslon’s type face would then influence other type face designer to incorporate similar details into their type faces. For example, the designer of Baskerville, John Baskerville incorporated Caslon’s use of thin stokes in his type face.

A VFX creative director is someone who is responsible for a film or videos visual effects. They have a very strong presence in a production being able to decide what effects will or will not be part of it. They are chosen to work closely with the director to ensure both the visual effects work well with the production and sometimes they assume the responsibilities of a director as well. A VFX creative director must direct and supervise the making of the effects from start to finish.

For example, the directors must supervise when a blue screen is being used to film an actor’s scene to later insert them into a certain background. They also must supervise the compositing of the scene, which is takes the blue screen footage and placing it into the visual effect images created for that scene. They are also responsible to direct the various other visual effect artists such as the editors and others. VFX creative director are not only have part of a productions visual effects, but can also have a contribution to the storyline, costumes and cinematography. KatanaBeatsPaper (talk) 23:01, 5 October 2011 (UTC)

Ten Sources

• Books:

1.The history of an advertising agency: N. W. Ayer & Son at work, 1869-1949. By Ralph Merle Hower *This book have a large about of information of the agency, I'm sure I'll find more than enough in it.

2.A Time Line of American Typography By Lorraine Ferguson, Douglass Scott *This book has a small section about N.W Ayer & Son, just as the first book this is sure to be helpful.

• Articles:

3.N W AYER: The past catches up with its future. By Wentz, Laurel and others

• This article is about a certain issue the agency had to face, and would be a good addition to the

agencies wiki.

4.Giving Impact to Ideas. By Hagopian, Louis T.

• This article is a speech by the chairman of the agency in 1977, about corporate advertising.

This can give me the agencies thoughts on corporate advertising at the time.

5.Public Relations. By Batten, H.A.

• This is another speech, but from the president of the company in 1937 about public relations.

This could give me the presidents concerns and ideas of the agency.

6.N.W. AYER BAGS ITSELF A WHOPPER. By Vamos, Mark N. & Fins, Antonio

• This article is about a successful event by Ayer winning the $200 million advertising account conceptualized by Burger King Corp.

This is just another portion of information that is a notable part of the agencies history.

7.Ayer settling into new direction with MacManus. By Gleason, Mark

• This article talks about Ayer's direction under a new group, MacManus.

This can tell me how the company has changed under a new group.

8.Quinlan leaves as Ayer CEO to form new MacManus unit. By Petrecca, Laura

• This article is about Mary Lou Quinlan stepping down as CEO.

This could give a possible reason why Ayer & Son could have ended.

9.Bcom3 pulls plug on Ayer. (cover story)

• This article is about a significant event of the agency, the incorporation of the advertising agency, N.W. Ayer and Partners, into Kaplan Thaler Group Ltd.

This can help give reasons and thoughts about the ending of the N.W Ayer & Son name.

10.Almost dry eyes as Ayer tale ends. From Advertising Age; 4/15/2002, Vol. 73 Issue 15, p26-26, 1/4p

• This short article is about the end of N.W Ayer & Son, essentially a follow up of the previous article above.

More information about how the end of Ayer happened.

KatanaBeatsPaper (talk) 01:22, 21 October 2011 (UTC)

Addition Ten Sources

(Found using JSTOR)

• 1.http://www.ushistory.org/tour/washington-square.htm
• 2.TOP 100 ADVERTISING CAMPAIGNS http://adage.com/century/campaigns.html
• 3.An Historical Analysis to Explain the Evolution of Advertising Agency Services by Gordon E. Miracle
• 4.Advertising Agency Compensation: An Agency Theory Explanation by Deborah F. Spake
• 5.ABC and SRDS: The Evolution of Two Specialized Advertising Services by Kenneth H. Myers
• 6.AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising Campaign by Noel L. Griese
• 7.Volney B. Palmer: The Nation's First Advertising Agency Man by Donald R. Holland
• 8.Advertising and Consumerism by Virginia H. Knauer

(Found with Multiple Database)

• 9.History of the Mass Media in the United States: An Encyclopedia Applegate, Edd
• 10.Adweek Western Edition; 1/15/96, Vol. 46 Issue 3 by Dawson, Angela & Comiteau, Jennifer

KatanaBeatsPaper (talk) 23:00, 2 November 2011 (UTC)

Great job

		The Original Barnstar
		For doing a truly outstanding job improving the N. W. Ayer & Son article, KatanaBeatsPaper is hereby awarded the Original Barnstar. You did such a fantastic job on that article I just had to give you an award. Thanks very much for all your work improving the article. I found it very imformative. Best. 64.40.54.79 (talk) 04:26, 3 December 2013 (UTC)