Theories of Love. Zich Rubin's Liking & Loving scale.
Social psychologist, Zick Rubin, is one of the first Nature of Love theorist pioneer to develop a system in which he measure what it mean to like or love others into an empirical scale. Rubin's scale was a set of questionnaires in which he asked his participants, undergraduate students, to fill out information according to how they feel about their intimate partners and good friends.
It's certain that rubin created an scale bacause it provided esential reponses.Social scientists specialized in measuring attitudes often use the word "scale". By using the word "Scale" Rubin meant that he measured both instrument and response continuum. To exprees one's recation.
In his fist set of analysis, Roomanctic Love, Rubin provoded a variety of questions.
Liking Sale.
Rubin argues that liking should not be confused with preference, because he believed it was another way to promote choice when individuals like something material. However, when he discussed liking at a interpersonal level, preference and choice fuse together into a strongwr feeling. Rubin comments on how people focus on other people because they belive the posses the "right quaitis", but they chng depening on the culture into one has been alocated.
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