VTMzomer (VTMsummer) was a Belgian pop-up television channel owned by Vlaamse Media Maatschapij. The channel was available on Belgacom TV for a period of three months during the summer of 2006, but wasn't available on Telenet. Telenet was interested in receiving the channel, but rejected due to technical limitations.[1]
| Country | Belgium |
|---|---|
| Headquarters | Vilvoorde, Belgium |
| Programming | |
| Language(s) | Dutch |
| Picture format | 4:3 (SDTV) |
| Ownership | |
| Owner | Vlaamse Media Maatschapij |
| History | |
| Launched | 20 June 2006 |
| Closed | 22 September 2006 |
The channel only broadcast during the summer period of 2006. At the end of the experiment, it was seen as a success, with plans to replicate the experience later. The channel ended its run being Belgacom TV's tenth most-watched channel.[2]
Programming
editThe aim of the channel was to provide a similar schedule to that of the main VTM channel, adapted for summer viewing habits. The channel broadcast from 2pm to 2am. Time-shifted reduced editions of VTM's news bulletins aired at 2pm and 9pm, the latter coincided with summer sunset hours. The daily schedule began with an Information slot, followed by fixed theme slots: Sitcom, Reality, Lifestyle, Summer, Drama, Reality, Information, Primetime and Late Night.[1]
Breaks featured summer-specific information on the weather and activities, presented by Elke Vanelderen, Sandrine and Erika Van Tielen. There were also previews of programmes that would only air on the main VTM channel from September, as well as some foreign series mostly from KANAALTWEE.[1]
References
edit- ^ a b c VTM lanceert digitaal zomerkanaal www.standaard.be, 29 May 2006
- ^ 'VTMzomer deed het uitstekend www.tvvisie.be, 4 October 2006