Van Taylor Monroe III (also known as Van Monroe) is an African-American artist best known for his custom, hand-painted sneakers. His most notable work, the Obama '08 sneakers, were requested by the Smithsonian Institution for inclusion in the National Museum of African American History and Culture.[1] He has a long list of celebrity clients and frequently creates works to market major Hollywood films.[2]

Van Taylor Monroe III
Born
Cleveland, Ohio
Known forCustom Hand-Painted Sneakers
Notable workObama 08 Sneakers
Websitehttp://www.vanmonroe.com/

Biography

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Monroe was born and raised in Cleveland, Ohio, and attended Miami University in Ohio where he studied graphic design before changing his major to psychology.[3] Monroe began painting sneakers in 2003 while at college,[4] both for himself and his fellow football teammates.[5] After graduating, Monroe worked as a market manager for Sherwin Williams,[6] then worked as a broker for a logistics firm before leaving that job in 2007 to pursue an art career.[7]

In 2018, Monroe spent a summer residency as featured artist for the Cleveland Museum of Art's mobile art studio, Studio Go.[8] He has also traveled to Africa to teach painting at Academie des Beaux-Arts in Kinshasa, DRC.[9]

Career

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His work "Obama ’08", a hand-painted pair of Nike sneakers featuring former President Barack Obama's portrait alongside quotes from the former president, went viral on MySpace in 2008.[7] He later gifted these sneakers to the Smithsonian, where they currently are featured in the National Museum of African American History and Culture in Washington, DC.[10] He has since been commissioned by other notable figures, including Valérie Trierweiler, Spike Lee, Afeni Shakur, Will.i.am, Hill Harper, Queen Latifah, Nicki Minaj, Ray Romano, Tiësto, Jennifer Lopez, Carmelo and LaLa Anthony, and Josh Hutcherson.[11]

Monroe has been hired by major film companies to create custom sneakers to help market Hollywood films including, Ice Age: Continental Drift and X-Men Origins: Wolverine.[12]

He is currently based out of his hometown of Cleveland, Ohio where he runs VTM Creative, an advertising and branding company.[2]

Notable artworks

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Obama '08

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His most notable artwork, Obama '08 is a set of custom Nike Air Force 1s that he has hand painted with the likeness of Barack Obama and the words "CHANGE" and "YES WE CAN" on each shoe. Monroe has stated he became inspired after watching Obama's speeches after winning the Iowa Caucus during the first run of his presidency.[5]

What Is That in Thine Hand?

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Monroe painted a large-scale mural featuring two African-American children on the wall of St. Adalbert Catholic School, in Cleveland, Ohio in 2011. Monroe has said the inspiration for this mural came from a passage from the bible, Exod 4:2, which is featured at the bottom of the mural.[13] This mural is one of eight murals from the "Community Mural Project" by the Cleveland Foundation.[14]

Collections

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His sneakers, "Obama '08" are in the permanent collection of the Smithsonian National Museum of African American History and Culture (NMAAHC) in Washington, DC.[10] His work has also been featured in the Manifest Hope Gallery,[9] which was housed within the Andenken Gallery, in Denver, Colorado.[15]

References

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  1. ^ "Shoes for Obama". National Museum of African American History and Culture. 2017-12-18. Retrieved 2021-04-29.
  2. ^ a b "Local artist Van Monroe's custom sneakers in demand everywhere from The Smithsonian to Spike Lee". cbs8.com. Retrieved 2021-04-26.
  3. ^ "Creating Connections: CMA Artist in Residence Van Monroe Uses Art to Inspire Community". Medium. 2018-08-17. Retrieved 2021-04-20.
  4. ^ Krastz, Roger (July 11, 2014). "Custom Fridays: Van Monroe Speaks On His Barack Obama Inspired Shoe And Upcoming Sneaker For Spike Lee - XXL". XXL Mag. Retrieved 2021-04-20.
  5. ^ a b Esparra, Lydia. "'I was crying myself to sleep at night wondering if I made a mistake': Cleveland artist changes life, inspires through non-traditional art". www.cleveland19.com. Retrieved 2021-04-20.
  6. ^ "Van Monroe - Linkedin".
  7. ^ a b "Van Taylor Monroe". Roadtrip Nation. Retrieved 2021-03-02.
  8. ^ "Creating Connections: CMA Artist in Residence Van Monroe Uses Art to Inspire Community". Medium. 2018-08-17. Retrieved 2021-04-20.
  9. ^ a b "Van Monroe". www.vanmonroe.com. Retrieved 2021-04-21.
  10. ^ a b "Obama 08". Smithsonian Institution. Retrieved 2021-03-02.
  11. ^ "Van Monroe". www.vanmonroe.com. Retrieved 2021-03-02.
  12. ^ Donaldson, Stan (2012-07-14). "Cleveland sneaker artist Van Monroe back in the spotlight with 'Ice Age: Continental Drift'". cleveland. The Plain Dealer. Retrieved 2021-04-26.
  13. ^ Miers, K (2014-02-12). ""What Is That in Thine Hand?"". Cleveland Museum of Art. Retrieved 2021-04-20.
  14. ^ Miers, K (2012-12-19). "About Community Mural Project". Cleveland Museum of Art. Retrieved 2021-04-20.
  15. ^ "Manifest Hope Gallery". Obey Giant. 2008-08-17. Retrieved 2021-04-21.

Bibliography

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  • Florino, Rick. Van Taylor Monroe, Simon Media Corporation, 30 Nov. -1, digitaledition.qwinc.com/display_article.php?id=135027&view=14732.
  • Kurin, Richard. The Smithsonian's History of America in 101 Objects. United States, Penguin Publishing Group, 2013.
  • McAllister, Brian. Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life. United States, Chronicle Books LLC, 2015.
  • “Shoes for Obama.” National Museum of African American History and Culture, 8 Feb. 2018, nmaahc.si.edu/blog-post/shoes-obama.
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