Vi-Co was a brand of chocolate milk manufactured by the company Dairy Producers. When Dairy Producers were bought out by Dairyland in 1995, the Vi-Co line was abolished. It was available in Saskatchewan, Canada, a few parts of Manitoba, New Brunswick and Quebec. Laiterie Royale in Beauce, Quebec, still uses the name Vico for one of their chocolate milk products.
The term 'Vi-Co' is still occasionally used today in Saskatchewan and Quebec as a slang term for any chocolate milk.[1] It is a notable regional attribute for both provinces and is frequently cited as a defining feature of Saskatchewan's folk history.[2]
An alcoholic beverage, a variation of the White Russian, was made with vodka, ice, and Vi-Co, and known as the "Psycho Vi-Co".[citation needed]
Vi-Co was available in Ontario as far back as the 1930s. The Bowmanville Dairy, owned by the Bettles family at the time, introduced Vi-Co in their page 4 ad in the Canadian Statesman on August 27, 1936. [3]
Vi-Co was also a chocolate milk trademark for the Sherbrooke Pure Milk Co. (1911-1976) in Sherbrooke, Québec. Vi-Co is still widely used as referring to any chocolate milk in the eastern townships.[4]
References
edit- ^ Warren, Jeremy (March 25, 2015). "Survey says: Gibbled bunnyhug". The StarPhoenix. Postmedia Network. Retrieved September 29, 2016.
- ^ The Great Canadian Word - The Canadian Broadcasting Corporation
- ^ "Canadian Statesman (Bowmanville, ON), 27 Aug 1936, p. 4". vitacollections.ca. Retrieved April 9, 2020.
- ^ "Chronique linguistique : Les particularismes de Sherbrooke |". www.lecollectif.ca (in French). August 30, 2017. Retrieved June 9, 2021.
External links
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